FRIDAY, MARCH 18
APPA’S PROFESSIONAL WOMEN’S
Orange County Convention Center
The PWN welcomes the APPA Young Professionals, the
first group in the industry geared toward developing the
career paths of our future leaders. The APPA YP’s will
be making their official debut co-hosting this exclusive
networking event. You’ll enjoy a complimentary
breakfast, a chance to network, and a presentation from
special celebrity guest, Christie Rampone! Captain of
the U.S. Women’s National Soccer Team, 1999 & 2015
FIFA World Cup Champion, and 3 x Olympic Gold
Medalist, you won’t want to miss her appearance.
ON THE FLOOR—A MERCHANDISING GPS
FOR INCREASED SALES
9:00am-10:15am | Instructor: Anne Obarski
Customers rate your “performance” every time they
come in contact with you and your store—with a direct
connection between your visual merchandising and
brand identity. Anne Obarski will offer strategies for
effective store merchandising, first impressions, store
layout, productivity of space, importance of signage,
effective displays and appealing to customers’ emotions
through their senses.
TAKE THE “ROCKET” OUT
OF THE SCIENCE OF SELLING
9:00am-10:15am | Instructor: Vicki Lynne Morgan
No one is a “born” salesperson, yet everyone is on the
sales team, regardless of their role in business. Program
concepts include: the 5 “knows”, the “anatomy” of a
sale, how to avoid 10 selling mistakes, and what it takes
to earn the sale and get to “yes” faster. Vicki Lynne
Morgan will show how to achieve your sales goals and
earning potential, and build customer trust and business
opportunities for a lifetime.
YOU CAN HIRE A MANAGER BUT YOU
CAN’T HIRE AN OWNER
10:30am-11:45am | Instructor: Tom Shay
Ever find there is more work at the end of the day than
you can handle? Are you performing tasks that your
employees should be handling? If you answer “yes” to
either of these questions, you will want to attend this
session which can help you put some order into your
personal and business life. Tom Shay will also show
you how to pay more attention to the items that make
money for your business.
HOW TO LAUNCH & SUSTAIN
YOUR PET BUSINESS
10:30am-11:45am | Instructor: Vicki Lynne Morgan
Are you launching or re-inventing your business? Before
you spend a dime, preplanning is a ‘must’. Important
topics include: personal characteristics, research,
feasibility, target audiences, business and marketing
plans, competitive rivalry, messaging and your 14-step
full-circle business system. Vicki Lynne Morgan will
show how to use extensive research and focus
to assure you’re on the right tract.
TO ATTEND FOR FREE
All Global Pet Expo Academy sessions
are free to pre-registrants.
Attend as many as you choose at no cost!
To take advantage of this offer, you must pre-register at
The Official Travel Coordinator for Global Pet Expo.
It’s never too soon to book your travel arrangements.
Call today at 855-992-3353 or email:
firstname.lastname@example.org for savings on your travel package.