BY LINDSE Y GE TZ
With February’s National Pet Dental Health Month just around the corner,
now is the time to make your big
dental push. Retailers that will
be most successful with the category are those that are well prepared to educate their customers
and ready to keep up with the
Many retailers reported that
ease of use is still one of the biggest trends in dental. Brook Bickford, owner of Gone to the Dogs
Boutique in St. Pete Beach, Fla.,
said that many of his customers
admit that they don’t really want
to brush their dogs’ teeth, but
they still value dental health. He
points those customers to products such as sprays, foams and
Jenn Fadal, owner of Wag
Natural Pet Market in Tampa,
Fla., has seen the same thing at
her store. She said customers
gravitate toward products that
are easy to use such as water additives and chews.
“One thing I’m noticing more
than ever is the sudden emer-
gence of so many dental chews,”
Fadal said. “It seems that most
companies are coming out with
their own version of a dental
chew, and customers suddenly
have more choices than ever.”
The category is growing,
with new products from exist-
ing brands and newcomers alike,
agreed David DeLorenzo, presi-
dent of Vetscience LLC in Dallas.
“There are new recipes including flavors and added functional
ingredients,” DeLorenzo said.
While the chew market has
been cornered for many years, to-
day’s customers have a lot more
options, said Sherry Redwine,
co-owner of Odyssey Pets in Dal-
las. Redwine said she is getting
customers that specifically are
interested in chews that are grain
and gluten free.
“Grain/gluten free is one of the
biggest trends right now,” said El-
liot Haverlack, CEO and founder
of Simplicity Pet Care in Estero,
Fla. “It originated in full feeding
diets and has migrated into the
treat/chew segment, including
dental. Pet owners have been
switching their dogs to grain-free
diets for a variety of reasons, rang-
ing from food allergies to gastric
upset to weight management.”
Brush Up on Dental
Keep your dental product mix up-to-date with easy-to-
use solutions that make a difference for pets’ teeth.
Chew on This!
The premium oral care market
is growing ($775 million in retail per Packaged Facts), and
there is significant opportunity
according to the same study.
With 59% of dog owners agreeing that dental care is a top 3
concern, regular purchases of
dental hygiene products over
the past year are made by 44%
of owners. New products and
approaches to oral health will
attract incremental purchases
when marketed to dog owners.
Fruitables has launched a new
approach that combines innovation with affordability.
Fruitables’ new BioActive®
Fresh Mouth Dental Chews are
the first dental chew designed
specifically to clean the entire
tooth from the tip to the gum
line by featuring a firm scrubbing
texture that allows the tooth to
sink into the chew rather than
breaking the chew into pieces.
BioActive Fresh Mouth chews are
grain free and made from highly
digestible sweet potato. We’ve
added proven bioactive compounds including organic sea
kelp with bacteriostatic properties to stop bacteria growth,
decaffeinated green tea to fight
plaque and bad breath, and calcium for strong teeth.
BioActive Fresh Mouth chews
also have a patent-pending design with a treat pocket on one
end and a scoop for adding
pumpkin puree or peanut butter
on the other end, making oral
care fun and interactive!
Fruitables BioActive Dental
Chews are designed to be fed every couple of days; with 41% of
respondents citing a good price
as a top factor, Fruitables delivers
affordable dental care benefits.
Increase your sales during
February’s National Pet Dental
Health Month with Fruitables!
MAMMOTH PET PRODUCTS offers its
SnakeBiter With Squeaky Heads. The
rope toys are constructed with tightly
woven fibers and durable materials and are
ideal for strong chewers. Each squeaky toy is
creatively crafted and assembled to ensure
hours of interactive fun and playtime. The toys come in
small ( 28 in.) and large ( 36 in.). They are designed to
floss dogs’ teeth as they play.
26 BARS & A BAND’S Teo Jasmin bowl collection brightens up
mealtime for dogs. With six designs and three sizes, there’s a Teo
Jasmin persona that’s sure to suit every consumer and their pets.
The bowls are made of melamine. Size small holds 10 fl. oz., size
medium holds 23 fl. oz. and size large holds 47 fl. oz.
A PET WITH PAWS offers its Poop Pick-Up Bag Pouch and
Wristlet. The products look like leather, but they actually
feature a crisp photo printed image on fabric made from
recycled plastic bottles. Both styles have a top zipper, and the wristlet
has enough space for owners to store a cellphone, house
keys or any small items. Available
in cobalt, pecan and pink.
ARTVARK PET PRODUCTS offers GoGo
Poop ‘n Go Pet Waste Bags. The product
is created from 100
the core. A 16-roll
pack is housed
in a match-box-style display
box. The display’s slide-out tray is ideal for counter display and impulse merchandising. Each roll has a generic UPC for inventory tracking. Retailers can
sell them as individual rolls and as a 16-pack box. The line also is available in
an eight-pack box. The durable, leak-proof bags are citrus scented.
COASTAL PET PRODUCTS added bright sporty
colors and reflective stitching to Pet Attire
Pro collars and leashes. The reflective stitching
provides safety for nighttime walks, while the
bright colors keep dogs fashionable. These
collars and leashes feature comfortable padded
webbing and a D-ring on the leash to attach
accessories. Updated packaging calls out the
reflective feature and is easier to read for the
consumer to make the
Brush Up on Dental,