NEW TO THE CATEGORY
Several new chews recently have come to the market. Nutri-Vet has introduced a line of Flossing Chews. Aside from cleaning,
the chews polish and floss the teeth, said Steve
Twohig, vice president of sales for the Boise,
Sen5es Premium Dental Chews from Simplicity Pet Care in Estero, Fla., also are new.
These chews are all natural and grain free
and include ingredients such as carrots,
spinach, beets, sweet potato and blueberry,
said Elliot Haverlack, CEO and founder of
Simplicity Pet Care.
Vetscience LLC in Dallas launched
Fruitables BioActive Fresh Mouth Dental
Chews in October 2015, said David DeLorenzo, president.
“They are designed to address both the
Brush Up on Dental
structural and functional needs of pet oral
health, with a sweet potato recipe that has
a firm yet flexible texture that is designed
to scrub the tooth from tip to gum line,”
he said. “They have BioActive ingredients
including Icelandic kelp and decaffeinated
green tea extract that have bacteriostat-
ic properties, which means they stop the
growth of bacteria on the tooth surface.”
Ark Naturals in Naples, Fla., has added Brush-
less-ToothPaste to Gray Muzzle, its line of senior
products. According to owner Susan Weiss, the
new chews have many of the same benefits as the
company’s original Brushless formulas but have
a lighter consistency that is easier for senior dogs
to chew. This is important because older dogs
might have gum tenderness or missing teeth,
When it comes to selling dental products, education often is the key to success. Yet many customers might not understand why this category is so important, said
Mario Bardouille, dog groomer and trainer with
Petsmile USA in New York.
“Dental health should always be added to the
grooming process,” Bardouille said. “What do we
do for ourselves when we go through a personal
hygiene routine? Brushing teeth is always part of
that. Customers might just need to look at it that
way. They’d never skip brushing their own teeth,
and they should do the same for their pets.”
If there is reluctance, Bardouille suggests
handing out free samples to show how easy the
process can be.
“A lot of customers do like trying a product
before they buy it, so free samples can be incredibly helpful,” he said.
When using education in a display, you have
to keep the message short and to the point, said
Steve Twohig, vice president of sales for Nu-
tri-Vet in Boise, Idaho. Space is not only at a pre-
mium in most locations, but customers will miss
a message if it’s too lengthy.
“We believe it’s worth reducing the number
of products in a display to have room to get information in bullet form on every shelf,” Twohig said.
Information should be honest and easily accessible, said Elliot Haverlack, CEO and founder
of Simplicity Pet Care in Estero, Fla.
“Dog owners are among the most caring con-
sumers out there, and they want to stay educat-
ed,” Haverlack said. “If you make your informa-
tion easily accessible and based in fact, they often
willingly follow it.”
Retailers should not forget to educate custom-
ers who have just brought a new puppy or kitten
into their home, said Laura Clark, co-owner of
Wylie Wagg, which has locations in Virginia and
“Many times those owners are focused on obvious purchases like food, crates and toys,” Clark
said. “But getting pets and owners used to brushing at a young age can make life-long dental care
Dental chews are popular because they combine dental health with treating.
DOG IS GOOD’S tote bags are a fun
and functional way to highlight the
humor and joy dog lovers experience
sharing their lives with their pets. The
fashionable, high-quality totes are
made of 100 percent cotton canvas,
are fully lined with an interior zipper
pocket and have a magnetic closure.
Perfect for daily use, they are vibrant
in color and depict the company’s
ENDURA FLAP PET DOORS presents its products
of the same name. The energy-efficient doors can
be installed in walls, doors, sliding glass doors and
windows. They are made with an environmentally
friendly, safe and flexible flap, the company reports.
The flap and aluminum frame can be used in all seasons by employing a patented, magnetic system to
thoroughly seal the door, which keeps the weather
outside. They are available in four flap sizes, which
are made in the USA. The entire door is covered by a
ETHICAL PRODUCTS’ Sensory Ball from Spot is a
rubber dog toy that stimulates all five senses: sight,
sound, smell, taste and touch. It is available in assorted colors and two sizes: 2.5 in. and 3. 25 in. It includes
a bell and squeaker and is beef scented.
HUXLEY & KENT’S Lulubelles Power Plush dog toys combine the tough construction of fused mesh under plush reinforced seams and double stitching. The toys are
designed to be a solution for consumers who love traditional plush toys but desire
more durability. They are available in two sizes and several styles.
HUGS PET PRODUCTS offers Copper
Infused Pet Products made with cop-
per-infused fibers that are antimicrobial,
help naturally eliminate odors and assist
with detoxification and
arthritic and rheu-
matic diseases, the
The line includes a plush dog bed, leg warmers, and a
large and medium harness.
EZYDOG’S SnakPak allows pet owners to easily reward their dog conveniently at
any time. The magnetic closure allows owners to grab snacks quickly. The product is
a great way to reward good behavior quick
and to help a dog learn faster while training.
It has reflective piping, a waterproof opening
for accessories and plenty of space for
treats. It is designed to stabilize around a
user’s waist, or it can be secured around
the body with an adjustable webbing waist
strap. The front zip closure is handy for the
storing of keys or money.
KURGO PRODUCTS offers its Mud Dog
Travel Shower. It can turn any plastic
soda bottle into a portable shower.
It simply screws on to most plastic
bottles to create a quick, convenient
shower to clean off a playful dog or
muddy gear after a romp on the trail.
LOVING PETS’ Osso Diner features a
modern look with a colorful polycarbonate bone-shaped base. Each diner holds
two veterinarian-recommended and
dishwasher-safe stainless steel bowls.
It is available in two sizes (1 pt. or 1 qt.),
and colors blue or purple.