In order for bird owners to appreciate the healthful ingredients that go into many of today’s new avian diets, customer educa- tion is key. That means retail sales staff must have a thorough
knowledge of the products they sell.
“Retailers should have an understanding of the benefits of the
products they offer on their shelves,” said Melanie K. Allen, avian
product specialist for Rolf C. Hagen (USA) Corp. in Mansfield,
Mass. “The best way they can sell a product is to offer it to the
birds in their store.”
F.M. Brown’s Sons offers educational classes for retailers to
help them understand the company’s products.
“It’s very easy to gain information regarding the care of birds
in the stores and also on communicating the basic needs of birds
to consumers,” said Sue Brown, senior vice president of sales and
marketing for F.M. Brown’s in Sinking Spring, Pa. “Retailers can
go to the website petstorepro.com and sign up for classes for as-
sociates and managers.”
It’s also important to be educated in order to help customers
decide what type of bird to get in the first place based on their
lifestyle, Brown added.
“We want them to have a positive first experience so they keep
the bird and take care of it,” she said.—AP
Flying Off the Shelves
Tiny Friends Farm
range is designed to
stand out on the shelf,
making it easier for
pet owners to navigate
their way across the
range and simplify brand choice. The brand features Russel Rabbit and friends. The
mixes are designed to reduce selective feeding and encourage natural foraging.
CENTRAL GARDEN & PET offers its Zilla Premium Aquatic
Turtle Kit. The Zilla Basking Platform Filter is included; it
stylishly combines a basking area for the turtle while hiding
the filtration. The Zilla Mini Heat and UVB Fixture with guide
rail that also comes inside the kit looks sleek and is adjustable,
allowing movement of the light from side to side so that the
basking platform always has the necessary light directly above
it. The Zilla Mini Tropical UVB CFL Bulb and Mini Halogen Bulb
provide the heat and UVB required for turtles to metabolize the
calcium and foods in their diets, the company states. Available
in two sizes: 20-gallon long and 40-gallon breeder.
CAITEC’S Perch and Go Large
Carrier is made of high impact
resistant polycarbonate and
has a stainless steel door with
0.625-in. bar spacing. The carrier has even airflow and complete ventilation, and it comes
with a Sure Lock Cup and two
perches. The easy-to-set-up
carrier is perfect for macaw-size
birds and smaller. The shoulder strap and perch locations are adjustable.