BY SANDY CHEBAT
Trends seen in the human industry oftentimes even- tually trickle down to pets.
This is the case with professional
grooming skin and coat treatments for dogs and cats.
“Many trends that we see
are that if something comes out
in the human beauty and spa
world, it will have a chance to
make it in the dog world,” said
Eric Bittman, CEO of Warren
London in New City, N. Y. “Most
customers we talk to highly pre-
fer natural ingredients as well as
made in the USA.”
One example is coconut oil.
“Coconut oil has not only
picked up in the use for humans,
but also in use for our furry com-
panions,” said Lizz Cook, man-
ager of Land of Paws in Prairie
Village, Kan. “Customers really
appreciate seeing things that are
Retailers and manufacturers
report that some of the trickle-
down trend is more fad or mar-
keting buzzword than necessity.
“The newest thing is gluten
free, which is another hype by
the industry to capitalize on the
mistaken belief that somehow a
shampoo with oat extract can be
harmful to an itchy dog,” said
Adelia Ritchie, Ph.D., president
of DERMagic Skin Care for Animals Inc. in Kingston, Wash.
Other popular label language
in this category features hypoallergenic, all natural, oatmeal,
silicone free, soap free, paraben
free and sulfate free, essential
oils and made in the USA.
On the frontlines with the pets
actually experiencing the skin is-
sues, groomers and retailers list-
ed medicated, hypoallergenic,
oatmeal and limited ingredients
as important aspects of the prod-
ucts they use and recommend.
“I only use hypoallergenic
and oatmeal shampoos on my
customers,” said Elizabeth Mc-
Neilly, owner and groomer at
Equus and Paws in Missoula,
Mont. “I get a lot of dogs with
skin issues, and it’s easier for me
to stick with a shampoo that is
easy on their coat and skin and
won’t cause more problems.”
Pet owners also want fast
and effective treatment to relieve
“Customers appreciate products that make their dogs look and
smell wonderful, but they really
appreciate products in which they
can see the results,” Cook said.
Steven Rosenfeld, president
of The F.C. Sturtevant Co. in
Windsor Locks, Conn., agreed,
adding that customers want safe,
effective and fast-acting medi-
cines for treating irritations and
itch caused by mites, dandruff,
dermatitis and hotspots.
Savvy stores tackle these issues
from several fronts by pairing topical skin and coat treatments with
For example, Brook Bickford,
co-owner of Gone to the Dogs
Boutique in St. Pete Beach, Fla.,
said when clients say their dogs
are itching and scratching, he
tries to find out what they’re
feeding the dog.
“We also recommend salmon
oil and (therapeutic) organic coconut oil for skin issues,” he said.
Pros Treat Pets With Special Care
Groomers and owners favor natural ingredients and products
made in the USA for skin and coat treatments for pets.
SKIN & COAT:
NEW TO THE CATEGORY
Last year saw plenty of new products enter the professional grooming skin and coat treat- ment category. From sprays and shampoos
to conditioners and lotions, there are myriad options to treat pets and increase sales.
DERMagic Skin Care for Animals Inc. released
Skin Rescue Grooming Spritz and Skin Rescue
Conditioner Bar with lemongrass and spearmint.
“Both are designed specifically to eliminate
skin problems in our pets, from so-called allergies
to hot spots, yeast infections and black skin disease, all without steroids or harmful chemicals,”
said Adelia Ritchie, Ph.D., president of the Kingston, Wash., manufacturer.
After listening to customers and groomers
who are handling the dogs and seeing the problems, Bobbi Panter, founder and president of
Bobbi Panter Pet Products in Chicago, launched
Sassy Cece Conditioner and Nourishing Dog
Conditioner, which contain essential oils and are
formulated to enrich the skin, Gorgeous Dog Cologne and Moisturizing Dog Cologne, which she
said “smell fabulous, are moisturizing for the skin
and coat, and are all natural,” and three sprays:
Itchy Dog Solution Spray, Stinky Dog Spray and
Charlie Dog (for insects, flea and tick).
At SuperZoo in Las Vegas last year, Espree
Animal Products Inc. introduced five Waterless
Baths formulas for spray and towel-dry quick
cleansing, four Dry Baths in powder formulations to cleanse without water, Hip & Joint Cooling Relief Shampoo and Gel to help elderly pets
with sore muscles and achy joints, Extreme Odor
Relief Shampoo and Spray to deal with skunk
odor, and a blueberry-fragranced line featuring
a shampoo, a conditioner, a cologne and a wipe,
said Lisa Jordan, sales and marketing director for
the Grapevine, Texas, company.
Following a holistic approach, Marie Svet, principal of Organic Oscar in San Diego, released Deodorizing Touch-Up Spray, which is formulated to
neutralize odors and has grapefruit essential oil for
a fresh, energizing scent.
Because of an increase in reported skin irritations among pets, The F.C. Sturtevant Co. in
Windsor Locks, Conn., released Sturtevant’s Veterinary Remedies, canine formula, which helps
promote healing of damaged skin, said Steven
Two companies took their years of experience
in the human skin care category and translated it
to treat pets.
Warren London, the sister company of Cuccio
Naturale, a human skin care company, launched
Exfoliating Butter Wash, “an ultramoisturizing
shampoo/body butter wash created using natural jojoba beads to help remove dead skin and
hair,” said Eric Bittman, CEO of the New City,
N. Y., company. “We use all-natural, high-quality
After being in business 43 years and primarily
selling its products as human supplements, CAW
Industries Inc.’s Dr. Willard’s brand rolled out a
pet line that includes Rejuvenating Skin and Coat
Spray and Soothing Aloe Gel for Pets.
“Directions for pet usage are substantially different than with humans,” said John Willard III,
president and CEO of the Rapid City, S.D., manufacturer, adding that he knew people were using
their products on pets and livestock, so it was time
to launch the pet line.
Dog Fashion Spa uses its new gallon-size pet
stylist lotions in Rilassante and Semplice formulas
to partner with groomers who use the products as
an upgrade service in their salons, said Elena Volnova, co-founder and CEO of Dog Fashion Spa in
“Most successful groomers use upgraded spa
packages,” Volnova said.—SC
LUCY PET PRODUCTS’ luxury line of dog
shampoos and leave-in conditioning sprays
are with natural ingredients and contain no
parabens, sulfates, phosphates or other harsh
chemical ingredients, according to the manufacturer. The line includes Surfin’ Jack Moisturizing
Coconut Shampoo & Leave-In Conditioning
Spray, The Big Apple Skin Soothing Apple Oatmeal Shampoo & Leave-In Conditioning Spray,
Purple Rain Calm and Clean Lavender Shampoo
& Leave-In Conditioning Spray, Blue Lightning
Blueberry Brightening Shampoo & Leave-In Conditioning Spray, Berry Berry Smellicious Tropical
Freshening Shampoo & Leave-In Conditioning
Spray and Pup a Dub Dub Gentle Formula Shampoo & Leave-In Conditioning Shampoo.
ANDIS’ ProClip AGS clipper is ideal for complete body
grooming. It weighs less than most detachable blade
clippers without cutting corners on durability or performance. Made in the USA, it features a single-speed rotary
motor that reaches up to 3,600 strokes per minute and
is designed to clip through the thickest coats with ease,
whether wet or dry. It comes complete with a detachable
UltraEdge blade in the popular 10 size. It has a tangle-free,
360-degree swivel cord.
ECO DOG CARE presents its Eco Dog 2.Go Gift Box. The
set includes Simply Clean, a suds-free, toxin-free formula
that serves as a healthful cleaning agent. The plant-based
cleanser is pH balanced for dogs and infused with essential oils such as bergamot and ylang-ylang. It naturally
repels fleas and ticks. The box also contains Simply Fresh,
which contains moisture-laden ingredients such as aloe
vera and avocado to enhance softness and shine.