KATHERINE MANOLA, owner of
Go Dog Go in Oswego, Ill.
Type of business: brick and mortar; the building is 100+ years
old and was a bank in 1911
Years in business: 8
Special services: classes in nutrition and dog walking, pet
sitting and vacation care
PPN: What are the top-selling products in your store right now?
KM: The grain-free kibble is
still our best-seller, but I’m
glad to say that frozen raw
and freeze-dried raw are
coming on strong.
PPN: What are your favorite
products right now?
KM: I believe less is more. I
am very pleased with some
of the food that is coming out
now that does not contain
synthetic vitamins. My favorite foods for convenience
are the freeze-dried raws;
people still have convenience
but are feeding their dogs
a much better quality food.
Moist food [is my favorite] for
cats—it’s so imperative that
cats and dogs have moisture
in their food.
PPN: What are your pet peeves?
KM: Unfortunately, people still
believe that kibble keeps their
pet’s teeth clean. Not so ...
PPN: What trends have you been
keeping your eye on most closely?
KM: It seems like everyone
is stepping on the freeze-dried bandwagon, and the
big-name food companies
are finally catching on about
nutrition after 15 years.
PPN: What business challenge(s) are
you in the process of tackling?
Great Things in Small Stores
Go Dog Go is a quaint and quintessential single, small, independent
pet specialty retailer where cutting-edge nutrition, product quality, a
carefully culled selection and customer education reign.
KM: Being a small business in a big-business
world [is challeng-ing]. Unfortunately,
even those who speak about
shopping small business still
go to the big-box stores. We are
more educated, we can help
with any problems, and we are
way ahead of the trends, as we
keep up on educating ourselves.
PPN: What business goal are you hoping
to achieve this year?
KM: To get our name out there
even more than we have and
to educate more people about
nutrition and the health of their
pets. I would love to see more
veterinarians get on board with
our way of thinking.
PPN: What are you most proud of as a
small, independent pet store owner?
KM: I am truly most proud of all
the pet parents and pets that
we have helped get on the right
track with the nutrition and
health of their animals.
The Look Who’s Happy brand of
Gainesville, Ga.-based Big Creek
Foods, maker of Look Who’s
Happy Fetch’n Fillets, Tempt’n
Tenders and Happy Wraps treats,
has appointed Breanna Duffee
as its customer service inside sales
manager. Duffee will interface with dog
owners, answer their nutritional questions
and guide them toward the right treat for
their pet. She also will help coordinate
requests for samples and literature from pet
specialty retailers to help them merchandise
and sell the natural, made in the USA treats.
Duffee previously served on the Chick-fil-A
restaurant chain’s customer service team.
Timberline Live Pet Foods in Marion, Ill., has
hired Andy Pettit as the company’s sales
manager. As a member of the executive
management team, Pettit will be responsible for market development, customer
service and initiatives to further enhance
Timberline’s leadership position in the reptile
and amphibian market.
Pettit joins Timberline with more than
10 years of experience building successful
relationships with colleagues and customers, developing new business, and training,
motivating and managing customer service
teams. Most recently, he held the position
of associate athletics director at Southern
Eric Cohen, who helped to found Sea Dwelling Creatures, a Los Angeles-area aquarium
livestock wholesaler, 22 years ago and served
as the company’s sales manager for all those
years, is moving to Blue Life USA, a distributor
of aquarium products based in Los Angeles.
Cohen also frequently made guest
appearances for more than two years as
a technical advisor for Animal Planet’s
“Tanked,” a reality show that follows the
personnel of Acrylic Tank Manufacturing
as they install oversized, creatively themed
aquariums in homes and businesses.
Vital Essentials appointed Kevin Malnor its
vice president of sales and
more than 30
years of consum-
experience with him
to the Green Bay, Wis.-
based pet food manufacturer.
Malnor has served in sales and marketing
roles with Dial Corp., Georgia Pacific, Birdseye
Foods, Northland Cranberries and, most re-
cently, Nature’s Way, where he spent 11 years.
Petplan, a pet insurance brand out of New-
town Square, Pa., named
Kristen Levine its
owns Fetching Com-
munications, a public
relations agency focusing
on the pet industry, will share pet insurance
information with her audience on Kristen
Levine Pet Living ( kristenlevine.com), her
digital platform that extolls the benefits of
pets in people’s lives.
Petplan covers hereditary and chronic
conditions to alternative therapies and
ProActive Pet Products Inc. has appointed
Mike Dillon as president, replacing John
Taylor, the exiting president and CEO.
Dillon, whose previous employers include
Sergeant’s Pet Care Products, Purina and
Coca-Cola, has more than 25 years of business experience related to consumer products, with a focus on sales and marketing.
Most recently, he served as an executive
sales consultant with a background in
product positioning and sales launches for
new items. He led and implemented retail
planogram programs, store resets and just-in-time delivery and inventory control at the
point of sale for national chains.
& Pet as
president of its
business based at
its corporate headquarters in Walnut Creek,
Calif. Bornholtz has more than 25 years of
experience in the consumer package goods
industry with Procter & Gamble, Clorox, Del
Monte/Big Heart Brands, Master Replicas
(production of movie prop replicas and high-
end collectibles) and most recently Yes To
(natural personal care and beauty products).
“We will count on Keith to make
recommendations and decisions that will
enhance our high-performing distribution
organization, increase profitability and grow
our business,” said Jim Heim, president of
Bornholtz has been involved in a broad
spectrum of strategic business activities
including sales, marketing, product innovation, mergers/acquisitions and organizational structure. He previously worked at Central
in a senior sales capacity leading food, drug
and mass channels.