At Tomlinson’s Pets, which has several locations in Texas, owner
Kate Click said she and her staff are well versed in the benefits of
the supplements the store sells, and that’s important for keeping
the trust of customers.
“Customers have a lot of questions, and we do our best to
answer them and point them in the right direction for what is
best for their pets’ needs,” she said. “There are a lot of different
products, and often people have no idea what they should buy.
We’re there to help.”
Nancy Fedelem, owner of Salty’s Pet Supply and Fang & Feather,
both in Portland, Ore., said the role of her stores in educating the
consumer is to listen to the concerns a customer has about their pet
and help them find the right supplement to improve the situation.
“Oftentimes the base food a pet is eating already has the
correct vitamins and minerals that a pet needs, but some added
supplements can improve their quality of life,” Fedelem said.
“We also can help a customer be successful with supplements
by figuring out the easiest way for them to give the supplement,
whether it be a powder added to daily meals or a treat before
Steve Twohig, vice president of sales for Nutri-Vet LLC in
Boise, Idaho, said it is important to make educational materials
easily accessible, especially via cellphone.
“The cellphone is becoming the vehicle of choice when
seeking education, more than laptops and computers,” he said.
“We have added to Nutri-Vet’s website short, entertaining videos
The Skinny on Supplements
on key health concerns such as hip and joint, skin and coat, and
Anthony Williams, creator and owner of Petchup in Westmin-
ster, Colo., said each of the company’s supplement bottles has a
QR code so that a person with a smartphone can scan it and be
taken to the relevant content site, which provides information
about the products.
WHAT IS A TOP WAY TO SELL MORE SUPPLEMENTS?
“Being able to give samples of the
product to customers always helps
to sell it, and I find using my own
personal experience with the product
gives customers confidence in trying
it.”—NANCYFEDELEM, owner of
Salty’s Pet Supply and Fang & Feather,
both in Portland, Ore.
PARTY ANIMAL PET FOOD offers its limited ingredient Cocolicious 95%
single-source protein grain-free dog food recipes. They are made with
organic coconut oil, plus added vitamins and minerals. The line consists of
three USDA-certified-organic recipes. The line’s eight formulas include Organic Beef, Organic Chicken, Organic Turkey, Wholesome Duck, Wholesome
Lamb, Wholesome Pork, Wholesome Venison and Wild Caught Salmon.
ROLF C. HAGEN (USA) CORP. presents Zoë Pill Pops, stress-free
medication dispensers for dogs. The 100 percent natural treats are
made in Canada and include only North American ingredients—
nothing from China. They contain no corn, wheat, soy or artificial flavors or
preservatives. What they do include are carefully selected ingredients
that offer top-notch nutrition and delectable flavors.
hasn’t seen a lot of new trends in
pet supplements lately, but she’s
keeping her eye on what’s trending in human supplements.
“On the human side, mushrooms are making their way into
the limelight, and, as you know,
if it’s trending on the human side,
it will filter on down into dogs
and cats soon,” Wheelwright
said. “Mushrooms are great for
helping keep a healthy immune
system and fighting different
OUTWARD HOUND’S Fun
Feeder Mat features flexible
food-safe rubber that creates
a playful feeding experience
dogs love. The nonslip design
is flip resistant, and the product folds for on-the-go feeding.
It has meal-lengthening ridges
and valleys and is top-rack
dishwasher safe. The large size
holds 4 cups, and the mini size
holds 2 cups.
PAW5’S Rock ‘N Bowl builds off dogs’ natural behaviors and instincts to turn mealtime
into an enriching and rewarding challenge. Made to look like a standard dog food bowl,
the Rock ‘N Bowl’s unique structure encourages thinking, problem solving and fun. The
patent-pending Simply Challenging design allows food to be poured directly into the top,
and then funnels it into a hidden compartment, requiring dogs to paw, nudge and play
their way through mealtime. The bowl is made in the USA from BPA- and phthalate-free
plastic, breaks down into three dishwasher-safe parts and holds up to four cups of food.
THE GREEN PET SHOP offers its Achy Paws Pet Mat. The
self-warming mat uses a unique, nontoxic bamboo charcoal technology that is pressure activated by a pet’s own
weight to provide soothing relief from a natural source,
the company reports. The pad, which is great for both
cats and dogs, is soft and durable and made with
triple-layered fabric that absorbs odor, moisture
and toxins. The mat is designed
to increase blood circulation,
soothe achy joints, reduce soreness, calm restlessness and reduce
stress and anxiety, the manufacturer adds.
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