DISPLAY AND PROMOTION
Chelsea Joyce, marketing manager for Pet Releaf in Sheridan, Colo.,
said it’s always best to keep things simple in displays.
“Never make it too busy for the eye,” Joyce said. “However,
something that is out of the box would be videos. We have seen in
the past that it really helps to have a video playing in the display
case, which you’re trying to steer the customers toward. It’s very
eye catching, and people love to see how pets respond to the
treats before purchasing.”
Marvin Garcia, manager of The Wag Shop in Denver, said
customers are attracted to Pet Releaf products and appreciate the
materials in the store that help them learn about the benefits of
supplements at the displays.
Educational displays will drive home the message of what
animal wellness is and why it is important, but you have to keep
the message short and to the point.
“We believe it’s worth reducing the number of products in a
display to have room to get information in bullet form on every
shelf,” said Steve Twohig, vice president of sales for Nutri-Vet LLC
in Boise, Idaho. “Great displays and knowledgeable sales associ-
ates at the retail level are key.”
Katherine Kear, acting product manager at Tomlyn/Vetoqui-
nol USA in Fort Worth, Texas, said Tomlyn has many options to help
the retailer sell, including shelf talkers, consumer brochures, POP
kits, bag stuffers and window clings.
“I think placement of nonlike items in sections of the store
really helps grab additional pet parents,” she said. “For instance,
placing a Nutri-Cal POP kit in the dog food section might gain a
new customer who only comes in for food.”
Mika Wheelwright, co-owner of Fidobiotics in Ogden, Utah,
recommends having product awareness days, during which a
retailer might mark a product down for the day.
“People generally don’t want to invest in a product if they
don’t understand it, especially if the product costs $20, but if they
can try it out for free
[with a sample] or
pay less than $10,
they are more willing
to try it,” she said.
Anthony Williams, creator and
owner of Petchup in
said the company does its best to ensure that its retailers are confident that it will support them in the presentation of its products.
“This is where the customer is going to receive the greatest
knowledge about any particular product,” Williams said.
“The care and attention that boutiques and specialty give to
customers just can’t be matched by the big-box stores,” he added.
“The key is to make sure your content is clearly identified and
available for examination.”
ZIPPYPAWS’ Miniz are very small, sin-
gle-squeaker toys that are the perfect size for
puppies. Their size and shape make them easy
for small mouths to play with. The toys come
in a pack of three and are available in 19 different characters (including pandas,
hedgehogs, sharks, crabs, monkeys and bunnies).
PET COMFORT BEDS’ products of
the same name have a unique
pocket design that allows the
insertion of a crate tray pan,
which keeps the beds flat
and prevents bunching up
of bedding. Pet Comfort
Padded Inserts can be add-
ed to customize the plushness
of the bed or can be used separately as a pet comfort mat. The beds are high
quality and durable. They are available in four coordinating colors and crate
sizes to fit all pets. They are fully machine washable and dryable for easy care.
offers the Sauder Pet Home
Coffee Table Pet Bed, designed
to be comfortable for dogs and
functional for their owners. The
product blends with its surroundings and includes a full-length
fabric-covered cushion with
removable slipcover. It’s finished
on all sides in a birch veneer construction with espresso finish.
SV DISTRIBUTION presents ProDen PlaqueOff
Dental Bites. The crunchy
and tasty treats are formulated to provide an easy
way to help prevent bad
breath, plaque and tartar.
They are free of grain, gluten,
additives, sugar and artificial
preservatives as well as
vegetarian. They come in two
sizes: The 60g bag is intended
for cats and small dogs, while
the 150g bag is tailored for
The one thing
dog & cat people
have agreed on
for 40 years.
TOML-15-001 2016 Print_5_9375x8_02mg.indd 1 12/23/15 12: 10 PM