DISPLAY AND PROMOTION
Pet owners strolling the aisles at Yarn and Bone Pet Supply Co. in Camden, Del., likely will notice handwritten signs
affixed near various products throughout the store. The signs describe why the store brought the product on board,
“like you would find at Trader Joe’s highlighting the [item’s] benefits,” said Michael Morris, store owner.
Morris uses these handwritten talkers to tout the features of the U.S.-made and -sourced cat foods he stocks.
“We also group all the U.S. foods together,” he noted.
Manufacturers of cat foods made in the U.S. recommended Morris’ method of grouping such foods in a single
display as powerful way to attract customers’ attention.
“This way, consumers have clarity on which pet foods are made in the USA, and retailers have an exciting new
section to promote these pet foods,” said Shawna Abrams, president of Party Animal Pet Food in West Hollywood, Calif.
Abrams also suggested including U.S.-made dog foods in the same display to cross-promote the items. This tactic
was seconded by Bryan Nieman, brand director at Fromm Family Foods in Mequon, Wis.
“Reminding dog owners that you carry a variety of cat products is a great way to start a conversation about what
a retailer has in stock,” Nieman said. “Creating visually pleasing displays calls out a theme or category on the retail
floor, be that specialty diets, new brands or American-made brands.”
Strong displays can be enhanced with comprehensive nutritional information, said Jeremy Humble, vice president
of brand and marketing for Nulo Inc. in Austin, Texas.
“Cat owners like to delve particularly deep into
nutrition, so the more thoughtful information you can
provide, the more appreciative and respectful they are of
the brand,” he said.
Displays of U.S.-made cat foods also can be promoted through a store’s social media platforms, said Heather
Hickey, national sales manager for Lincoln, Neb.-based
Nature’s Logic. Combined with manufacturers’ social
media efforts, these sources can help guide customers
already searching for U.S.-made foods through the
Terri Grow, owner of Pet Sage in Alexandria, Va., sends emails to her customers to announce new products and
special promotions. She also places products in high-traffic areas of her store.
“Remember, clients come in and do not see [certain products] if they are on a ‘mission,’” she said. “Often we use a
small counter display, with a coupon or a sample.”
FROM THE FIELD’S Jacques Le Sock toy is made with colorful hemp fabric and filled with the company’s
Ultimate Blend, a mix of silver vine and all-natural catnip, along with buckwheat hulls for a crinkly effect.
Silver vine is a fruit in the kiwi family. It has the same safe effect as catnip on cats, just more intense. It also
might entice cats that do not react to catnip. The toy is fully biodegradable and made in USA.
ROLF C. HAGEN (USA) CORP. offers Catit Liners
for Regular and Jumbo Cat Pans, Catit Waste
Bags, the Catit Eco Pan and the Catit Clean
Litter Trapping Mat. The liners, pans and waste
bags are biodegradable and safe for organic and
nonorganic landfills. Used together, the products
make litter cleanup quick and simple, and litter
areas more healthful and safer for cats—plus
they can eliminate odors for up to four
weeks, the company
WORLDWISE presents its Petlinks
Flitter Fly. The whirl-and-catch wind
toy blows colorful butterflies and
lightweight feathers around a clear
bowl with a gentle fan that’s safe
for cats. Cats delight in poking a
paw through the top opening, trying
to catch the swirling butterflies.
Sporadically, a feather will fly out of
the bowl, inspiring cats to pounce.
The variable-speed fan speeds up,
slows down and occasionally stops
to captivate cats, and the timed
auto-shutoff feature helps preserve
the life of the included replaceable
batteries. Owners can sprinkle a bit of the complimentary Pure Bliss organic catnip into
the bowl to ramp up the excitement of playtime.
With Everyday Litter
Should I Change the Diet?
Is My Cat Urinating
Quality Products for Cats
you can check your cat’s urine in a calm home
environment. Increased weight of urine
balls can be a sign of Kidney Compromise,
Diabetes and Hyperthyroidism.
Use the chart provided on the box to compare
the weight of your cat’s urine balls. If the
weight of the urine balls is at or above the levels
of the chart your cat is urinating too much,
regardless of diet. Weigh your cat’s urine balls
every three months and if the weight of the
urine balls increases and your cat’s diet is the
same, see your veterinarian. Your veterinarian
can recommend a special diet that can add
years to your cat’s life.
Contact your local
pet supply retailer