ers are looking for “good, better,
best” options so they can purchase
according to their financial means.
It’s important to provide them
with awesome selections in all of
the “good, better, best” categories
and make it easy to determine the
differences between the products.
MA: Avian specialty stores are ask-
ing for more GMO-free foods, or
at least foods that are natural, and
contain very few, if any, artificial
ingredients. As with many other
pet categories, pet bird owners
are particularly concerned about
the source of the ingredients in
their pet’s food as well as price.
LS: Our retail partners report a
sustained increase in customers
seeking detailed nutritional infor-
mation and transparency from the
brands they support and on the
packages they purchase. Many
of these customers seek out nu-
tritional products for their pets
that mirror their own purchases.
These consumers desire healthful,
wholesome foods in an honest,
Pet parents in the small mammal
category are extremely devoted and willing to put their pet’s
health and well-being first. These
devoted pet parents are willing to
invest in premium, nutritionally
complete products if they believe
in the quality and the integrity of
the brands producing them.
PPN: What new food
products can independent retailers look
for on the horizon
from your company?
GO: ZuPreem is
lines at Global Pet
Expo in Orlando,
Fla., March 16-18.
have been devel-
oped with extensive input from bird owners and are designed to
meet the nutritional and packag-
ing needs they require. Pure Fun
is a high-quality blend of seeds,
fruits, vegetables and ZuPreem
Smart Pellets to excite and enrich
pet birds. Sensible Seed is a pre-
mium seed blend with ZuPreem
Smart Pellets. Both Pure Fun and
Sensible Seed come in four nug-
get sizes, from finch to macaw.
Real Rewards is a mix of deli-
cious, dried veggies and nuts to
provide rewards and occasions
for those special moments bird
parents spend with their birds.
Each treat variety contains only
four ingredients, and the four dif-
ferent flavor combinations will be
available in sizes for medium and
We also are launching a feeding program called Feed Smart
that combines the three new
product lines plus ZuPreem’s
Essential Nutrition product offering. This program helps pet
parents take the guesswork out
of daily feeding and provides an
easy way to ensure each bird gets
balanced nutrition throughout
the week. The intent is to help
support a bird’s good health by
limiting the overconsumption
of seed so the pet parent can
include the nutrition each bird
needs along with variety, convenience and special rewards.
As well, all existing ZuPreem
bird food packaging will be refreshed to include clear labeling,
larger windows and recognizable ingredients. The new Feed
Smart program will be featured
prominently on these packages
to educate and inform pet parents on proper feeding to keep
their birds healthy and happy.
AH: We are consolidating and
strengthening our current product
lines and brand to make the customer’s shopping journey easier.
At this time, we believe the market
is so oversaturated with substandard product that releasing new
products won’t help customers or
retailers with improving the store-wide shopping experience.
SB: We constantly are developing