STACY N. HACKE TT
Most dog foods at Natu- ral Pet Food & Supplies proclaim it loud and
clear: “Made in the USA.” Bags
of kibble and cans of wet food
alike state clearly that the food
inside is manufactured in the
U.S.—and, in many cases, that
the company sources the vast
majority of the food’s ingredients in the U.S.
“Many of our customers ask
for U.S.-made dog foods, even
when they’re looking for a food
to address a specific health is-
sue,” said Annette Merrifield, as-
sistant manager of the Temecula,
Calif., store. “One of their main
objectives is avoiding foods or
ingredients from China.”
A pet food recall involving
ingredients from China motivat-
ed Sara Morgan to form Corpus
Christi, Texas-based Frenchie’s
“This scare was a wakeup
call for many owners and the
industry as a whole,” she said.
“It was an inspiration for us
from the very beginning and a
priority to make our food in a
USDA-inspected human food
Dog owners prefer foods that
are not only made in the U.S.,
but also sourced in the U.S.,
“This means that the origin
of the ingredients is just as important,” she said.
A customer’s top priority is
the health of their pet, manufacturers reported.
“While the ‘Made in the USA’
statement continues to resonate
strongly … more pet parents are
treating their pets like members
of the family, and that includes
a renewed emphasis on ‘eating
right,’” said Tim Fabits, vice
president of sales for Redbarn
Pet Products in Long Beach, Calif. “More consumers are looking to premium, limited-ingredient diets as a complement to
their dog’s optimal health.”
Loud and Proud
The “Made in the USA” statement continues to resonate strongly
with more pet owners looking to premium, limited-ingredient
diets as a complement to their dog’s optimal health.
Pet owners increasingly are looking for foods that are made in the USA with USA-sourced ingredients.
NEW TO THE CATEGORY
Many customers at Natural Pet Food & Supplies come in looking for tried-and-true dog food brands, but still more want to offer their
dogs the latest advances in nutrition while avoiding foreign ingredients. To this end, the store stocks a range of kibble, canned, freeze-dried and raw dog foods made in the U.S., including new formulas from trusted brands and entire lines from up-and-coming manufacturers, said Annette Merrifield, assistant manager.
The store recently added the Freestyle line from Nulo Inc. Other new U.S.-made dog foods gracing the shelves include formulas from
Fromm Family Foods, Artemis and Lotus Pet Food, Merrifield said.
Yarn and Bone Pet Supply Co. in Camden, Del., also stocks the latest releases from Lotus, Fromm Family Foods and Party Animal Pet
Food, said owner Michael Morris.
Party Animal recently introduced the Cocolicious line of canned dog foods.
“This new line … is made with organic and wholesome proteins, fruits, vegetables and organic coconut oil,” said Shawna Abrams,
president of the West Hollywood, Calif., company. The formulas include ingredients such as organic beef, turkey and chicken; venison,
duck, lamb and pork; and wild-caught salmon.
Frenchie’s Kitchen in Corpus Christi, Texas, introduced three new dog foods recently, all of which are made and sourced in the U.S.
Tasty Toppers for Dogs are available in two varieties: Chicken & Veggie Stew and Turkey & Veggie Stew.
“They were developed to be served as a topping for kibble,” said Sara Morgan, owner of the Corpus Christi, Texas, company. “We
have also added a whitefish and veggie entrée as another grain-free option to our line of entrées.”
Redbarn Pet Products in Long Beach, Calif., also has introduced new grain-free dog foods made in the U.S.
“Our all-natural grain-free canned pâtés and stews for dogs feature less than 10 and 13 ingredients, respectively, plus added vitamins
and minerals to support all AAFCO profiles for life stages,” said Tim Fabits, vice president of sales.
The canned pâté line features six formulas and protein choices, including beef, chicken, lamb, ocean fish, duck and turkey, while the
canned stew formulas feature “fresh garden vegetables and hand-picked cuts of poultry, beef or lamb in a delectable gravy,” Fabits said.
PetSage in Alexandria, Va., sells
several foods made in the USA—and
some brands that owner Terri Grow
has stocked since she first opened her
store more than 20 years ago.
“I sell products I want to feed my
own pets,” she said. “I don’t just look
at where the food is made. I talk with
the manufacturer on their sourcing,
the production plant and quality
Grow and her staff pass that infor-
mation along to customers, especially
those who are looking for a new food
for their dog.
“I walk them through the lines and
discuss their concerns,” Grow said.
The made in the USA label is one
many products wear proudly.
“Most retailers are aware of the
importance of this detail, so it has be-
come a big selling point in marketing,”
said Sara Morgan, owner of Frenchie’s
Kitchen in Corpus Christi, Texas. “The
best thing a consumer can do is learn
to read labels and to see where all
ingredients are coming from.”
Many manufacturers offer in-
depth information about their foods’
ingredients and formulations on their
A demand for foods made in the U.S.
creates an additional benefit: more jobs
in the U.S. Manufacturers suggested
that retailers bring up this point when
discussing U.S.-made dog foods with
“I think people feel good about sup-
porting a brand bringing business and
building jobs here in the U.S.,” said Bry-
an Nieman, brand director for Fromm
Family Foods in Mequon, Wis. “We are
very proud to be a Wisconsin business
and are very dedicated to continuing
to be a part of our community and to
create jobs in our own home state.”
Shawna Abrams, president of Party
Animal Pet Food in West Hollywood,
“Our company is very passionate
about supporting American-based
jobs,” she said. “Food made in the USA
allows for job creation in the USA.”