PROMOTION AND DISPLAY
When it comes to displays, keep things clean and simple, said Lori Simonds,
manager of Hounds & Kitties in Maitland, Fla.
“Organizing toys by style so that cat owners can find the type of toy that
they want quickly and easily and having easy-to-see-and-understand signage
for products and pricing is key to more sales,” she said.
Jusak Yang Bernhard, co-owner of TailsSpin Pet Food & Accessories, which
has locations in Georgia, said the stores regularly move cat toys and accessories around, as TailsSpin tries to develop and enhance its cat market.
“We do feel like having a separate cat section is quite important and a must
if we are to succeed,” he said.
Kristie Hamilton, director of sales at Imperial Cat in Morrilton, Ark., said the
company offers a variety of display options for its toys, from colorful header
cards for peg hook display to attention-grabbing point of purchase tubs, as well
as bulk bagged toys that allow retailers to utilize their own display cases.
Diana Greiner, co-owner of Felix & Oscar in Springfield, Va., said that a lot
of cat owners purchase toys when they are buying cat food or litter, so keeping
cat toys within easy sight of these items, where customers walk by the toys
on their way to or from getting these necessities, will increase the number of
HOW CAN RETAILERS SELL MORE CAT TOYS?
“Signage helping to inform and educate
consumers about the toys can be
very helpful, but the most effective
way to sell more cat toys is to have
a well-informed, trained and helpful
team on the sales floor ready to answer
consumers’ questions and make
marketing director for Worldwise Inc. in
AVERAGE NUMBER OF TOYS PURCHASED IN THE PAST 12
MONTHS, REPORTED BY SURVEYED PET OWNERS WHO
PURCHASED TOYS FOR THEIR CAT IN 2014
Automated toys: 2.6
Catnip toys: 3
Comfort toys: 2.9
Food-dispensing toys: 5.2
Interactive toys: 2.5
Laser toys: 2.5
Other: 3. 3
Approximately 28 million households buy toys for their cats
* Three-quarters of surveyed cat owners who purchase toys choose a toy with catnip
Source: APPA 2015-2016 National Pet Owners Survey
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