It’s important for retailers to
talk about the necessity of
certain summer products,
said Michael Dagne, president
and COO of Pet Palette LLC, a
distributor in Sykesville, Md.
“Retailers should be
prepared to explain the
importance of keeping pets
safe, well protected, well
hydrated and comfortable while
going out in the heat and the elements,” Dagne said. “Signage is a great way to
bring awareness to issues that pets might have that owners don’t even realize—like
sunburn, heat stroke or blistered paws.”
Of course, few things are more important than employee knowledge. Sonia
Wertz, customer service manager for Lixit Corp. in Napa, Calif., stressed the impor-
tance of staff members being knowledgeable about the products they sell.
Rob Powers, vice president of sales for Caitec Corp. in Baltimore, Md., noted that
consumer education is a “shared responsibility between retailer and the maker of the
“Good packaging is key, but good merchandising and POS materials in the store
will also attract the consumer to those items,” he added.
Summer-themed treats are perfect for tourists and
KURGO PRODUCTS presents colors and patterns for signature pieces of its product
lineup. The new Heather Collection is the key highlight, with the Rover Booster Seat,
Bench Seat Cover and Wander Hammock now available in a stylish heather pattern.
Other new products include the Loft Wander Bed and Treat Bag in vibrant coastal
blue, and the versatile Kibble Carrier in chili red.
RUFFWEAR’S Highlands Sleeping Bag
is a packable, durable sleeping bag that
provides warmth and comfort on the
trail for dogs. The lightweight synthetic
insulation with a durable, water-repel-lant-treated shell compresses into its
included stuff sack.
FOUFOUBRANDS offers FouFou Dog
Rubber Dipped Socks, designed to
keep paws dry, clean and warm. The
stretchy design makes the socks easy to
put on, and the Velcro strap allows owners to wrap the socks securely so they
don’t fall off. The rubber dip protects
paws from outdoor elements and covers
up paws to prevent licking due to injury
EZYDOG offers the Rashie, a protective
shirt designed to protect dogs from the
sun’s heat and harmful UV rays. Made
from quality, high-visibility Lycra and
designed for all-day water use, the rash
guards are tested to provide 50+ UV
protection and come in XS to XL sizes.
COASTAL PET PRODUCTS’ safety-crash-tested Easy Rider Car
Harness is easy to put on a dog, has
padding for comfort and protection,
and doubles as a walking harness. Can
accommodate 75 lb. The harness can
be used with the safety-crash-tested
Easy Rider seat belt accessory for
added comfort and convenience.
Our TOUGH 100% Rubber Dog Toys now in NEON!
Made in the USA FDA Approved Materials
Non-Toxic Latex Free BPA Free Recyclable
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Ruf f Dawg TM
changing the way pets play!
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