BY LIZETT BOND
As pet owners are increas- ingly mindful of their dogs’ health and safety, the need
for technological platforms that
track and collaborate regarding
pet care and solutions is on the
rise, said Eliana Summer-Galai,
director of partnerships and
community for Hachiko Technologies Ltd. in Tel Aviv, Israel.
“We are seeing more high-tech
products in the pet space,” Sum-
mer-Galai said. “This is an area
that hasn’t seen too much innova-
tion over the past decade.”
The pet industry is starting to
catch up, said Joseph Braha, CEO
of PetKit and Pet Life LLC in Ed-
“Retailers should be paying
attention to data integrations
and social integrations, and
should be allocating larger marketing budgets behind pet tech
products with the understanding of the manufacturers’ long-term growth infrastructures and
incentives,” Braha said.
“There’s no end to technolo-
gy, and there never will be, and
consumers are seeking to use
such technologies in better mon-
itoring and tracking their pet’s
health, activities [and] cognitive
behaviors [to] enable their pet
to live a better, prolonged and
more advanced life [with] fewer
veterinarian visits,” Braha said.
Designed to keep pet owners
better connected and informed,
advancements in this category include Wi-Fi pet monitors,
wearable cameras and activity,
health and location tracking,
said Curt McLay, pet product
marketing manager for Carmel, Ind.-based Binatone North
America, an official licensee of
Moving beyond a simple
Post-it from dog walker to owner, these new developments allow pet owners to track where
their dog is walked and for how
long. With the press of a button,
owners also can be notified that
their dog has been fed, Summer-Galai said.
With today’s busy schedules and the ubiquitous nature
of cellphones, this technology
is perfect for owners to stay in
touch while away from their
pets, said Nicholas A. Monaco,
senior product manager of communications/home monitoring
for Panasonic Corp. of North
America in Newark, N.J.
Calling All Canines
Not just for humans anymore, buzz around the high-tech
products industry surrounds new technology designed to
help pet owners stay better connected to their dogs.
PET LIFE CENTRAL
Smart collars allow pet owners to remotely monitor their pets’ health.
Countless pets go missing every year, and many pet owners have experienced this heartbreaking loss. Offering a product that provides owners the ability to find and bring a lost
pet home quickly fills a very high consumer need, said Curt McLay, pet product marketing
manager for Carmel, Ind.-based Binatone North America, a Motorola official licensee.
With this in mind, Motorola is releasing two new pet wearables. The Scout2500 GPS pet
tracker will alert users if their pet has wandered from a safe area and then track the exact
location of the animal, while the Scout5000 combines GPS tracking with an HD camera,
affording a dog’s eye view and the ability to record video or take pictures from any compatible
smartphone or tablet using the product’s free Hubble app, McLay said. This allows pet owners
to stay connected with pets inexpensively, he added.
“The GPS product addresses a safety concern and simply makes a lot of sense,”
McLay said. “Who wouldn’t want to drop in remotely on their pet to make sure they are
happy and comfortable?”
For those wishing to more closely align themselves with the health of their pet, PetPace’s
low-power, patent-pending wireless collar is fitted with an array of sensors that report vital
signs as well as numer-
ous physiological and
said Dr. Asaf Dagan,
chief veterinary scientist
for PetPace in Burling-
With the PetPace
smartphone app, con-
sumers can remotely
monitor their pet’s
health and well-being at
any time and access detailed health and behavior data and trends, and when abnormal indi-
cators or behaviors are detected, alerts regarding the suspected condition are immediately
generated, Dr. Dagan said.
“PetPace has been successful in monitoring post-operative pain in patients, so pets can
recover at home where they are most comfortable,” Dagan said.
Hachiko’s Smart Collar Sensor with mobile app is designed to help owners stay connected to pets by monitoring their activity and overall well-being. The sensor attaches to any
harness or collar. With Bluetooth technology to measure a dog’s activity, pet owners have
the ability to monitor hiking distance and see maps of their walks, said Eliana Summer-Galai,
director of partnerships and community for Tel Aviv, Isreal-based Hachiko Technologies Ltd.
“We are receiving great feedback from consumers using Hachiko to help their dogs lose
weight by setting exercise goals, and logging in food and treats to make sure they are sticking
to a diet plan,” Summer-Galai said.
Hachiko’s intuitive app is easy to use, and information can be coordinated between
various care providers to track a dog’s activity and set goals to ensure a healthful lifestyle,
Panasonic recently introduced the Home Monitoring System. It was originally designed
to allow parents to watch their human children, but the demand for a monitoring system
has been strong from the pet market, said Nicholas A. Monaco, senior product manager of
communications/home monitoring for Panasonic Corp. of North America in Newark, N.J.
Four packages, utilizing both telephone and video technology, allow pet owners
to add additional motion, window and door sensors, indoor and outdoor cameras,
smart plugs and cordless handsets, enabling them to keep an active eye on their pets,
whether alone or in the care of others. The indoor camera also lets users check room
temperatures, Monaco said.
“For example, as a dog moves at home, you can have the motion sensors talk with a
smart plug,” Monaco said. “If the dog walks into a dark room, the motion sensor picks up the
motion and ‘tells’ the smart plug to turn the light on.”