BY LIZETT BOND
The sprawling metroplex that is Dallas is home to Odyssey Pets, a retail store whose
journey has been one of adaptation, transformation and endeavoring to meet the ever-evolving
needs of the region’s sophisticated pet lovers.
“We ... shift with the industry;
that’s one of our strong points,”
said Mike Doan, co-owner with
his wife, Sherry Redwine, and
her parents, Bill and JoAnn Red-
wine. “We also bring a great deal
of creativity and innovation to
what we do.”
Doan and Sherry met while
employed at a large aquarium
service company in the Dallas
area, and in 2006, they merged
their expertise with that of ca-
nine enthusiasts Bill and JoAnn
to open Odyssey Pets, Pet Prod-
uct News International’s 2015-
2016 Retailer of the Year for Out-
standing Retail Development.
Odyssey Pets initially offered
pet foods and supplies, grooming, and fish and aquarium supplies, but a fall 2014 relocation
to a larger, 9,000-square-foot
facility allowed for the design
of the ideal retail configuration
and provided enough space to
expand services to include day
care and boarding.
“We are heavily invested in
the service side of dogs—
grooming, boarding, day care and animal rescue,” Doan said.
In addition, saltwater and
freshwater fish and a full line
of aquatic supplies are in the
Staying contemporary and
apprised of the latest trends in-
cludes researching retail mer-
chandising and design devel-
opments, and observing shifts
within the fashion industry.
“Our inspirations come from
seeing what’s going on around
the country,” Sherry said.
As a result, her artistic,
eye-catching window displays
often stop passersby in their
tracks, enticing a step inside.
“I try to stay as professional
and imaginative as possible,”
Sherry said. “We’ve seen people
taking selfies with our displays.”
WELCOME TO ODYSSEY PETS
Upon entering, Odyssey Pets
feels warm and welcoming. The
store’s circular, “racetrack” flow
encourages shoppers to stroll
through every department. The
centrally located register allows
for high visibility and the accessibility to greet customers and
provide assistance with ease.
“Our customer service is a
major aspect to our success,”
Adjacent to the register
area, small dogs frolic in their
own dog day care enclosure,
which doubles as an entertainment center for visitors.
“People sometimes come in
on their lunch break to de-stress
by watching the little guys playing,” Doan said.
Likewise, the 2,500-square-
foot aquatics department offers
a respite for those seeking a little
serenity. The showroom features
wall installations exhibiting
freshwater and saltwater fish,
and an array of display tanks occupying the surrounding sales
floor. Custom design services
“We break it down for our
customers on every level and
do a lot of problem solving
in the store,” Doan said. “We
have a really good staff of fish
people, and they serve as men-
tors to our customers.”
Enthusiasts desiring guidance
with their in-home or business
aquariums often take advantage
of Odyssey Pets’ installation and
“We have two service trucks,
with one full-time technician
and myself,” Doan said.
Education is paramount at
Odyssey Pets, and the store offers only natural, holistic foods
with no corn, wheat, gluten or
ingredients from China.
“We prefer foods be made in
their own manufacturing plant
if possible—we want to know
where it’s made, where the in-
gredients are coming from,”
Sherry said. “People come to us
because they trust us and know
we do the research.”
Sampling is integral to the se-
“If I don’t get samples into a
customer’s hands, that food will
not be considered,” she said.
In addition, the grooming salon is key to providing counsel.
“If a dog
coming in for a grooming has tear
stains, for instance, we can nicely
suggest a food that might rid that
dog of those stains,” she said.
Pets are encouraged to drop
in with their owners, who might
learn proper sizing techniques
for collars and harnesses or take
part in a nutritional consultation.
Informative articles regarding
the proper care and feeding of
pets are presented in The Barker,
a monthly newsletter.
Committed to advocating
Lone Star commerce, the store
features an exclusive display
of made in Texas foods and
“It’s about making a small
footprint and being as green as
possible,” Doan said. “Dallas is a
cultured city. Our customers shop
local and appreciate this effort.”
A DOGGIE DAY AT THE SPA
Grooming services have been
in the mix since Odyssey Pets
opened; however, the salon has
expanded and upgraded with
the new location.
“We’ve installed a walk-in
shower for large dogs and recently brought in a bathing system that mixes shampoo more
efficiently,” Sherry said.
A separate, cage-free drying
room isolates loose hair from the
main grooming area and the rest
of the store. To
ensure a tranquil ambience for
pets, the grooming room is not
visible to store customers.
“It keeps everyone happy
and calm, and that’s really important,” Doan said.
In order to foster familiarity, groomer and client meet
prior to each session to discuss
any concerns. During this time,
groomers also provide nutritional education or tips on maintaining a pet’s coat in between
ROMP AND ROLL
In addition to the small dog day
care area at the register, larger
dogs romp in the main playroom
that adjoins the boarding area.
The area also houses the
boarding kennels. Dog staying
overnight in the 15-foot-square,
5-by-5-foot or 5-by-10-foot kennels also stretch their legs and
socialize in the day care space.
Dogs are never left unattended
while involved in play and are
hand-walked by well-trained
staffers several times per day in a
grassy area outside of the boarding facility.
“We do not encourage them to
potty in the play area,” Sherry said.
With the growing popularity
of these services, an upcoming
expansion will double the size
of the boarding/day care facility.
The increased capacity will pro-
vide room for training classes,
workshops and special events.
“We envision a very pub-lic-friendly room,” Doan said.
NO PLACE LIKE HOME
Finding homes for pets in need
is a significant focus at Odyssey
Pets, and adoption days take
place on a regular basis.
“We also work with manufacturers to provide pet food
to our local adoption groups,”
An adoptable cat or kitten is
always on site, in cooperation
with a local feline rescue.
Additionally, diminutive canines in search of a forever family foster adoption awareness
while cavorting in the small dog
day care facility near the register.
Party Animal Rescue, recently instituted by an Odyssey Pets staff
member, presents the eager pups.
“They wear little shirts that
say ‘Adopt Me,’” Sherry said.
“We’re really excited about this
A Natural Endeavor
Odyssey Pets stays true to an innovative vision while
recognizing trends and implementing change.
Sherry Redwine and Mike Doan, co-owners of Odyssey Pets