EDUCATING CONSUMERS ON MADE IN THE USA PRODUCTS
Teaching consumers the ins and outs of made in the USA pet products is important, according to retailers and manufacturers.
“We are firm proponents that proper education into how a product is sourced and manufactured is a key component in the pet parent’s
decision-making process,” said Tim Fabits, vice president of sales for Redbarn Pet Products in Long Beach, Calif. “The education of a pet parent,
retailer and distribution partner is critical in offering peace of mind to all parties involved.”
Manufacturers that take the time to partner with retailers and their staffs for education can help drive more brand and product awareness as
well as sales, said Eric Abbey, president and founder of Loving Pets in Cranbury, N.J.
“We recently launched an easy-to-use TreatFinder search platform on lovingpetsproducts.com, designed to help retailers and consumers
alike enter criteria that is important to them,” he said, adding that it’s important to engage the customer when selling USA-made products.
“Encourage your staff to ask questions like ‘Do your pets have any food allergies, health issues, dietary restrictions, etc.?’” he said. “Help
them find the right USA-made treat for their specific pet. A couple of short questions will help retailers offer solution-oriented products that are a
win-win and will keep customers coming back.”
EWEGURT’S product of the same name
contains blended sheep’s milk yogurt,
sardines, kale, beets, parsley, organic
coconut oil and unfiltered apple cider
vinegar to add extra benefits to a dog’s
diet. The product is 100 percent sourced
in the U.S. and made in the Midwest.
The grade-A, naturally homogenized
sheep’s milk yogurt is made from
healthy, pastured sheep that are given
no growth hormones or artificial feed.
The vegetables are organic and sourced
from small family farms. Ewegurt is
good for sensitive stomachs and perfect
for lactose-intolerant dogs or dogs that
are on antibiotics, the company reports.
FROMM FAMILY FOODS presents
Hasen Duckenpfeffer for Dogs.
Specially prepared in small batches, the
grain-free entrée, inspired by the traditional German stew, features rabbit and
duck together with potatoes, carrots
and celery. Fromm Four-Star recipes are
crafted with variety in mind, allowing
pet owners to alternate between recipes
without digestive upset. The food is
made in the USA.
EARTH ANIMAL VENTURES presents
No-Hide Wholesome Chews. The
chews, designed as an alternative to
rawhide, are made with humanely
raised chicken, grass-fed beef and
wild-caught salmon in a human-grade,
USDA-inspected facility in Pennsylvania
farm country. The chews have been
digestibility tested by a clinical scientist,
the company reports.
NAVY PIER, CHICAGO, IL
A showcase for the newest pet products on the market, P3 pairs fresh
discoveries with exceptional educational programming and fun networking
events. All in a convenient, cost-effective setting. The result? A
must-attend, annual event for anyone in the pet industry seeking new
avenues for business growth.
FOR INFORMATION ON EXHIBITING | ATTENDING:
800.318.2238 #P3PE TSHOW