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Pet Product News
Vice President/Editor-in-Chief Ellyce Rothrock
Senior Editor Carrie Brenner
Contributing Editors Barry Berman, Lizett Bond,
Sandy Chebat, Hilary Daninhirsch,
Stacy Hackett, B.C. Henschen,
David Lass, Keith Loria, Audrey Pavia
Art Director Nicole Buchan
Vice President/Publisher Desireé Lynch
Pacific/Western Regional Manager Ziva Palmer
Eastern/Great Lakes Regional Manager Trish Rodriguez
Territory Manager Erwin Laner
RETAIL ADVISORY BOARD 2015-2016
Pussy & Pooch
Pethouse and Pawbar
The Woodlands, Texas
Centinela Feed & Pet Supplies
Traverse City, Mich.
DOG Pet Boutique
West Hollywood, Calif.
Jungle Bob’s Reptile World
Centereach, N. Y.
Salisbury Super Pet
Anaheim Feed & Pet Supply
Paws Natural Pet Emporium
Retailer of the Year Jusak Yang Bernhard, Jeffrey Allen Manley TailsSpin Pet Food & Accessories
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Vol. 70 No. 4
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Desireé Lynch, Vice President/Publisher
Lookie-loos are just that. Real customers are going to engage you with serious questions.
It’s not much different with digital media. Content on thousands of websites and in millions of printed pages is released every
month, but just because people see it doesn’t mean it has any real impact.
At Pet Product News, we want to connect with our audience by delivering content that offers real value—not just browse-and-discard fluff—in helping them run their businesses.
Some publishers are happy to boast about huge numbers, but we take it a step further. We want to know that the Pet Product
News audience is highly engaged with what they see in our print pages, on our website, in our newsletters and via our social
Pet Product News consistently has had the most highly engaged audience in the pet industry—and that isn’t by accident. We
are continually and highly focused on offering the best products to our readers and to our advertising partners.
But we don’t want to rest on our laurels. We don’t just want to be No. 1: We want to stay No. 1.
TO ACCOMPLISH THIS, WE ALWAYS ARE
LISTENING TO YOU AND TRYING TO MAKE PET
PRODUCT NEWS MORE USEFUL TO YOU.
Our daily e-newsletters have proved to be a real hit. But when
you own and manage a retail business, as 90 percent of Pet
Product News’ audience does, time is at a premium. And our
studies have shown that readers prefer a newsletter that is
more comprehensive in format but fewer in frequency.
That is why our new format now highlights the pet industry’s most important stories in one insightful weekly e-newsletter with a more accessible, user-friendly design. We believe
it’s the most effective and efficient way to connect you with the
information you need to succeed.
To subscribe to our e-newsletter, simply visit petproduct
news.com and click the newsletter link at the top of the page—
it’s quick, and it’s free. You can’t do better than that!
But that is just one way we strive to engage with you, our
Over the past year, the number of you who actively take
part in our Facebook conversation has more than doubled,
clearly showing that you appreciate our timely, trending and
often tender posts about all things pet related—health and
science, news from across the country and around the world,
small and large business trends, the many ways pets make us
laugh and enrich our lives, and much more.
Also, you’ll want to keep up with all the new content posted
every day at petproductnews.com, where you’ll not only find
breaking industry news, but also insightful features and blogs,
new products and small business news.
From: Nicole Buchan firstname.lastname@example.org
Subject: Re: [TEST SEND]: Final2 - Wild Week at Westminster Dog Sho w
Date: March 3, 2016 at 14: 45
Bcc: Nicole Buchan email@example.com
K- 10 Partners With Phillips
New York-based K- 10+ has formed a new partnership with Easton-Pa.-based Phillips Pet Food & Supplies, which will begin rolling out the
company's complete line of K- 10+ health and wellness products
nationally beginning this month. K- 10+ also has brought on Matt
Wurzel as its ne w vice president of sales.
Candidates Leave Small Business Cold
Donald Trump, Hillary Clinton, Bernie Sanders and Ted Cruz may have
the cable TV news channels abuzz...but so far none of them have
excited small business owners.
2016 was a topsy turvy Westminster Kennel Club show. It was revealed
that charming longtime host David Frei won't be back and Uno, one of
the all time favorite winners, was barred from entering the building after
traveling to New York from Texas. But all's well that ends well and a
handsome Short-Haired German Pointer took top honors.
Yes, Pets Are Good For Us
More good news about pets. A new study from the Center for Sleep
Medicine at the Mayo Clinic in Arizona shows that having a pet nearby
can help people feel relaxed and get to sleep more easily. Which is a
good thing because according to APPA half of dogs sleep with their
Gain An Edge With New Website
Small businesses can competes with the big chains. But one thing that
will helps is a redesigned and professional looking website.
Thought for the week:
"Dogs Do Speak, But Only To Those Who Listen." Author Orhan Pamuk
Join the conversation on Facebook
PetSmart VP to Speak at Petfood Forum
Evelia Davis, vice president of dog and cat consumables for Phoenix-based PetSmart, will speak at Petfood Forum 2016 on April 20, the
second day of the conference. Davis will discuss recent changes in pet
ownership and trends.
Bobbi Panter and Big Boi Join Forces
Bobbi Panter - who has a line of natural pet shampoos and skin care
products - has launched a fascinating new partnership with Big Boi of
the group Outkast. But what's behind their new relationship?
- FEBRUARY 18,
and Striving to
Perfect Our Reach