DISPLAY AND MARKETING DOG
The key to successful travel displays
often comes down to catching the customer’s eye. Caroline Gunther, owner
of Wag! A Unique Pet Boutique in Hendersonville, N.C., said she tends to put
travel displays near the door. Located
in a tourist destination, Gunther gets
quite a few travelers in her store. As
a result, she said she makes a point to
keep travel products front and center.
Visibility is key for travel gear, agreed Laura Clark, co-owner of Wylie Wagg, which
has locations in Virginia and Washington, D.C. While pet owners will always come in for
food, they might not be thinking about the products they could use for an upcoming trip.
A travel display is the chance to give the customer ideas. Clark said she makes a habit of
choosing a visible spot in the store for this type of display and aims to only use travel gear
so that the products truly are grouped together in a one-stop-shop fashion.
“Many travel products fall into that category where customers say ‘I never knew
this existed’ until they actually see it,” said Dan Hawk, owner of Gen7Pets in Elverson,
Pa. “Even if it’s not a fancy display, as long as the products are clearly visible, it can be
enough to let them know it’s out there. The next time they come in the store might be
the time they buy it.”
Susan Strible, director of marketing for Ruffwear in Bend, Ore., suggests grouping
displays based on activity, such as hiking, in order to steer customers to a place where
products that fit their needs can be found.
“Retailers can display collections of products together to tell a story,” Strible said.
“For example, showing a collection of travel products together gives consumers a clear
idea of what they may need for their next road trip.”
Clark agreed that telling a story goes a long way in travel gear displays.
“Using real vehicles can be very effective—think bicycles, tricycles, miniature cars,
etc.—merchandised with plush animals wearing or using accessories and gear,” Clark
said. “We create accompanying themes and signage so that the display tells a story.”
Lambert. The Mutt Nation tooled faux leather lounger has a Dig
& Burrow shearling interior. Mutt Nation faded and distressed
bandana-pattern print collars offer country chic style for dogs of
all sizes. They are available in three sizes and various prints. The
molded rubber Mutt Nation pink guitar is a durable, do-it-all toy.
It can be stuffed with treats or other toys for added interest, and
pets can tug it and fetch it. Faux suede tambourines feature a
bohemian, handcrafted look and feel and a large squeaker in the
top. They also can be used as a flier for games of fetch.
NIFTI SOLUTIONS’ Nifti SafeLatch Pet Safety Leash has a redesigned bolt-snap
latch that provides life-saving benefits for pets and allows a user-friendly, convenient
one-hand automatic connection to the metal D-ring on
a pet’s collar or harness, the
company reports. The product has been independently
pull-force tested to exceed
660 lb. It is available in black,
red, royal blue, neon pink and
ANGRY SQUIRREL STUDIO offers The Dog Table T-shirts. The bold-color, lightweight t-shirts feature a close-up of a dog from The Dog Table on the front and a
blow-up section of The Dog Table on the back. The shirts are available in 46 different
designs. Sizes available include adult XS, S, M, L and XL. The shirts are printed on
100 percent polyester using a high heat and pressure system. In comparison to
screen-printing and direct-to-garment digital prints, the dye is absorbed by the
fabric, allowing for a more breathable, softer feel.
PETMATE presents its WWE collection. The WWE logo championship
belt lounger bed has black glossy fabric on the outside and is perfect for
little champs that like to curl up and
snooze. Buckle collars with custom
superstar charms feature The Rock,
John Cena and Stone Cold Steve Austin. Diva collars bring the bling with
leopard and metallic prints. Tough
plush, heavy-duty canvas character
toys come with a squeaker.
ARMITAGE PET CARE offers Good Boy Dog-Safe Choc Drops, which contain carob
and are carefully blended with a variety of cereals, vitamins and minerals. There are
yogurt and sugar-free versions, as well as a milk choc option for puppies.
Clinically proven through trials
Lasts up to 8 weeks
Suitable for all mammals and birds
Naturally calms without sedating
pH neutral; safe on skin or coat
Starts to work immediately
www.dogrocks.com | 800 503 3914
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