EDUCATING THE CONSUMER
ABOUT DOG TRAVEL PRODUCTS
“Speak to your customers
and understand their family’s
lifestyle—then share your
own wisdom of products they
need,” said Michael Friedland,
president of Pawz Dog Boots in
New York. “Pet owners appreci-
ate you sharing your expertise
and count on your advice.”
Caroline Gunther, owner of
Wag! A Unique Pet Boutique in
Hendersonville, N.C., said she
tries to make a point to talk to
every customer that comes in.
Gunther is located in a popular
tourist destination and often
sees tourists who have visited
the area without their pet.
“I always encourage tour-
ists to come back with their dog and give them tons of information about dog-friendly
places in the area,” Gunther said. “Sometimes educating the customer about a tourist
destination is the first step to selling a travel or adventure product. They have to know
what options they have to actually travel with their pet.”
Michael Leon, president of Leon Engineering Inc. in Orlando, Fla., said that video can
go a long way toward educating customers. A lot of products—such as his company’s
Bike Tow Leash—are not self-explanatory when sitting on the shelf. But Leon said that
video is an excellent way to explain what a product does.
“Even if the retailer uses signage to encourage customers to check a video out on
You Tube, that can help,” Leon said. “With smartphones, all a customer has to do is type
in a product name and they instantly can see more images and videos. But they need to
be encouraged to take that extra step.”
PETEDGE DEALER SERVICES offers Zack
& Zoey Arc Melamine Diners in six
packs. Each pack includes two diners
each in blue, purple and gray. The products are made of durable melamine with
two 12-oz. stainless steel bowl inserts.
They feature an arched design for a
unique, modern look and are dishwasher
safe for easy care.
petedgeds.com P.L.A. Y. (PET LIFESTYLE AND YOU)
presents Houndstooth Beds. The beds
feature furniture-grade craftsmanship,
stylish trims, even-basting stitching
and eco-friendly stuffing. They are 100
percent machine washable. The beds
are available in four sizes and feature
elevated sides ideal for dogs to rest their
ALKAME’S HydrO2Pet Canine Water provides great hydration and is manufactured
with patented Alkame Technology. It is ionized for antioxidant protection, is energy enhancing, and contains no chlorine, metals or chemical additives, the company reports.
JOLLY PETS’ Animal Flatheads combine all of the toy features that dogs love—
chew, tug, squeak and crinkle. These features make tug-of-war a much more
interesting game. The heavy-duty stitching on the ballistic nylon toys makes the
Flathead the perfect durable toy for an epic game of tug-of-war. The stretchy
weave of the braided body is durable enough for chew time and helps floss and
clean teeth in the process, the company reports.
Mineral Spa Shampoos from RELIQ provide a natural solution that leaves coats
clean, shiny and fluffy. The shampoos provide soothing relief for dogs with itchy hot
spots or chronic skin issues and offer a long-lasting solution to dogs with smelly
coats, the company reports. The products contain a special mineral that possesses
exceptional absorbent properties and is found in volcanic regions.
On the inside,
TOML-15-001 2016 Print_PetProduct Multivitamin_5_9375x8_02mg.indd 1 2/19/16 4: 48 PM