Cats instinctually hide their symptoms of illness—sometimes until it is too late for
their owners to help them. Such was the case with the founders of Pretty Litter.
“We lost a cat to a feline illness and were frustrated by our inability to monitor
her health,” said Daniel Rotman, founder and CEO of the Los Angeles company. “We
want to empower cat owners as the caretakers of our little ones, so we created
The lightweight silica litter changes color when the formula identifies certain
elements in the urine, Rotman said, adding that only a veterinarian can diagnose
“However, Pretty Litter can alert cat owners to abnormal levels of alkaline and
acidity in a cat’s urine … it also can detect blood in the urine and bilirubin, which
might be an indication of a liver issue.”
Precious Cat Inc. of Englewood, Colo., recently introduced a diagnostic litter
product, Health Monitor Everyday Litter.
The litter allows cat owners to “weigh 24 hours of your cat’s urine [clumps]
with the digital scale enclosed in the box,” said Gina Zaro, marketing director.
“Increased urine production can be an early sign of kidney compromise, diabetes
Another diagnostic product, Ultra Monthly Monitor, helps cat owners check
the pH level of their pets’ urine.
“Monthly Monitor is designed to be poured on top of almost any litter,” said
Tom Atyeo, vice president of marketing for Anderson, S.C.-based Ultra Pet Co. “The
cat parent checks the color at the urination point and compares it with a card
provided in every bag.”
Like with Pretty Litter, the Ultra Monthly Monitor packaging advises owners to
seek veterinary care if they notice any abnormalities.
“If the color spot indicates a low pH or high pH, the pet parent is directed to
contact a veterinarian,” Atyeo said.
DIAGNOSTIC CAT LITTER
NEKOCHAN DONATES TO VANCOUVER CAT CAFÉ
Nearly every week, Catfé in Vancouver, British Columbia, Canada, welcomes a new band
of feline guests. In its first two months of business, Catfé, the city’s first cat café, helped
more than 40 homeless cats find new homes. Owner Michelle Furbacher said most cats
are adopted in just a few days, thanks to a steady stream of prospective adopters.
Helping cats feel comfortable and confident enough to bond with café visitors is an
important part of making Catfé a success, Furbacher said.
Catfé recently accepted a $500 toy donation from Nekochan Enterprises, a maker of
award-winning cat toys and pet products based in Surrey, British Columbia, Canada.
Nekochan recently debuted its newest innovation, the UJI Tunnel play system.
Furbacher said UJI Tunnels help cats feel more at home in their new surroundings,
when they first are introduced to the café. New cats hide out in the UJI Tunnel, peeking
out of its multiple peepholes until they feel safe enough to venture out and make friends
with guests, she said.
The UJI Tunnel is a design-your-own tunnel system for playful, pampered cats. UJI
Tunnel has three interlocking shapes (U, J and I) that can be purchased individually or
combined together to create more than 20 different play combinations.
INABA FOODS’ Ciao Grilled Fillets are made from hand-cut portions of responsibly harvested tuna and cage-free chicken that are lightly grilled and packed in a
savory seafood or poultry broth. Available in eight varieties, they offer exceptional
texture, aroma and taste. The treats do not contain grains, preservatives, artificial
colors or any ingredients from China.
PETEDGE DEALER SERVICES’ Savvy Tabby Ovate Cat Scratcher features two
scratchers in one for endless scratching, nesting and lounging options. A small oval
scratcher is nested inside a larger scratcher, and a package of catnip is included
for irresistibility. The high-quality scratching surface offers maximum durability for
long-lasting use, and the neutral color coordinates with most home décor.
petedgeds.com PIONEER PET’S SmartCat Lightweight
Clumping Litter weighs about 50
percent less than other clay litters, is
99 percent dust free, and eliminates
odors because it absorbs liquids and
clumps so quickly that odors don’t have
a chance to release into the air.
ULTRA PET offers a product designed
to shift the litter category paradigm
from blasé to colorful. Based upon the
company’s award-winning clumping
crystals formula, Neon Litter comes in
three vibrant, fun colors: neon green,
neon pink and neon orange.
For inquiries about distribution please contact
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