Lori Greiner watched impas- sively as her fellow “Shark Tank” panelists tried to
strike a deal with Stephanie
Boone and Laura Alter of Won-
dercide Natural Products. The
pair accepted her offer, and she
let her excitement show: “I’ve
been waiting a long time to do
something like this!”
Boone, founder and CEO of
Wondercide, and Alter, chief
marketing officer and business
partner, had gone on the show
seeking a $500,000 investment to
grow distribution to pet retailers.
Impressed by the team, the
business and the products, Greiner
offered the Austin, Texas, business
$500,000 for 3 percent equity in the
company and a 50-cent royalty on
every unit sold until repaid. The
investment puts a $16.6 million
valuation on the company.
Boone told the panelists the
company was selling 80 percent
of the product online with 70
percent margins—which caught
Although the show aired in
March, it was filmed last summer,
and the two partners were sworn
to secrecy about the outcome until
the airdate. In July 2014, they first
submitted an application to appear on the show, but they missed
the cutoff for the 2015 season and
had to reapply six months later.
“‘Shark Tank’ took many
months of intense preparation on
top of the hard work we put into
Wondercide each day,” Alter said.
“We watched every ‘Shark
Tank’ episode, prepared answers
for every question ever asked,
zeroed in on other consumer
packaged goods companies, studied each of the Sharks’ previous
deals, pulled together every metric for our business from the last
five years, and practice-practice-practiced,” Boone said.
The motivation for launching Wondercide was extremely
“In 2008, when my dog Luna
became deathly ill from a conventional flea and tick treatment,
I started on this journey to create
safe and effective alternatives to
pesticides used on pets, families
and in homes,” Boone said.
Wondercide’s products have
test results that prove its effectiveness, unlike many natural products, according to the company.
Prior to “Shark Tank,” Won-
dercide delivered triple-digit
growth year-over-year since its
inception, and the initial product
concept has expanded to more
than 30 natural products.
With the funding, Wonder-
cide plans to hire its first key sales
leader to establish 600 new inde-
pendent retail accounts nation-
wide during the next 12 months.
Opening up new independent
retail sales avenues will enable
Wondercide to expand its mis-
sion and reach more consumers.
“You have to truly understand
your business inside and out and
have a killer product, story and
team,” Boone said. “And you’ve
got to know your numbers. I am
beyond proud of what we have
accomplished, and to have Lori
Greiner join us in our mission
to protect pets and families is incredibly gratifying,” she added.
Wondercide Gets Sweet Deal On ‘Shark Tank’
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