launched at Global never ceases
to amaze me,” Darmohraj said.
This year saw 950 entries in the
New Products Showcase, which
spread out over 30,000 square feet
(see page 18 for the winners).
“This was another fantastic
year year filled with everything
from high-tech and high-end
products to those that leave people thinking ‘Why didn’t I think of
American Animal Hospital
Association veterinary advisor
and TV and radio contributor Dr.
Heather Loenser was honored
with the show’s annual Excellence
in Journalism and Outstanding
Contributions to the Pet Industry
Award. Bob Vetere, president and
CEO of APPA, received the Rolf C.
Hagen Award (see page 20) and
Steve King, president of the Pet
Industry Distributors Association,
received the Pet Industry Execu-
tive of the Year Award.
Media in attendance included industry-specific magazines,
bloggers and national media such
as The Today Show, ABCNetwork
and Fox & Friends. Celebrities included Lisa Vanderpump, Out-kast’s Big Boi, Shorty Rossi and
Social media helped to spread
the latest news about the show.
Attendees sent 5,031 tweets, generating more than 33 million impressions and reaching more than
5. 4 million people. The expo’s
Twitter page garnered more than
330 new followers, and its Facebook page grew to reach nearly
28,000 likes. Its You Tube channel views also surged, with more
than 700 views of the exclusive
Global Pet Expo TV.
“This year’s show once again
demonstrated that there are lit-
erally endless opportunities to
bring to market products that
make owning a pet a more en-
joyable, rewarding experience
and, in many cases, just plain
fun,’”said Darmohraj. “We’d like
to thank everyone that participat-
ed in this year’s show, making it
the biggest Global Pet Expo ever.
We look forward to another great
show in 2017.”
The 2017 Global Pet Expo will
take place March 22-24, 2017, in
Orlando, Fla., at the Orange Coun-
ty Convention Center. For details,
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