customers stay informed through
“Our social media presence
keeps our customers interested in
what we are doing,” Cassidy said.
“Providing these types of information shows that we are not just a
supply store, we really care.”
That mindfulness extends to the
community, where regular contributions help support a local
church committed to feeding the
“We feel it’s our responsibility to help these people, and we
donate regularly,” Harrison said.
Displaced pets receive a paw
up through regular fundraising
efforts to benefit local rescue and
adoptive agencies. Large donation bins, placed within the store,
accept foods, treats, blankets or
toys, and various special-event
fundraisers take place regularly.
Rescue agencies are listed on the
Anaheim Feed and Pet Supply
website and are invited to set up
an in-store table to raise adoption
awareness and receive donations.
“We also donate to a foundation raising money to provide pet
oxygen masks to local fire departments,” John said.
Ensuring that pets are prop-
erly vaccinated is another com-
ponent to the store’s community
service, and vaccination clinics
provided by a local low-cost vet-
erinarian occur every weekend.
Microchipping and nail trimming
also are offered at this time.
“We think this is a really good
resource for the community,”
Harrison said. “It’s a popular ser-
vice and always really busy.”
Expressing gratitude to the
pet community is the objective
of the Annual Summer Sale.
The two-day, themed affair of-
fers deep category discounts
throughout the store, including
pet foods. Shopping aside, the
soirée features food, treats such
as ice cream and gourmet popsi-
cles, a photo booth, a dog wash,
caricatures, goody bags and raf-
fle prizes. Fundraising proceeds
benefit local rescues. This year’s
fete will celebrate the store’s
“It’s a big party,” Harrison
said. “It’s a way to thank our cus-
tomers and give a little back.”
Black Friday, another annual
event, finds shoppers arriving ear-
ly to stock up on holiday bargains.
“That’s a huge sale that we
do every year; we open the store
up an hour early with great discounts,” John said. “It’s an extremely busy day.”
LOOKING TO THE NEXT 70 YEARS
Anaheim Feed and Pet Supply
will continue to distinguish itself
from the competition by provid-
ing outstanding customer service,
meeting the myriad needs of the
community and remaining ever
aware of changes and trends
within the industry.
“We want to continue to make
our business better, which might
include adding online sales or
more services, such as a delivery,
later on down the road,” Harrison said.
“We are an independent
mom-and-pop store; at the same
time we are competitive and stay
abreast of what everyone else is
doing,” John said. ■
Location: 1730 N. Lemon St.,
Anaheim, CA 92801
Team: Kent Watts, owner, John
Watts, manager, Harrison Watts,
manager, Chelsea Cassidy,
Square footage: 12,000
Employees: 18 full time, 4 part time
Years in business: 70
Products and services: Dog and cat
food including all-natural and holistic
canned, kibble, frozen raw, freeze dried
and dehydrated. Dog and cat food supplies and supplements, small mammal
food and supplies, koi and tortoise
food, domestic and wild bird feed and
supplies, chicken feed and supplies,
adoption and rescue fundraising, and
low-cost vaccination clinics.
It’s good to be different. And when you have all the latest customer-pleasing products,
newest trends and best ideas on your shelves, your business will not only stand out, it’ll
stand a notch above the rest. See more, learn more, gain more than you ever thought
possible—all in four exciting days of fresh inspiration and brilliant innovation under one
colorful, pet-industry-loving roof. Come to SuperZoo and turn up the contrast.
To find out how visit SuperZoo.org.
AUGUST 2 - 4, 2016
Y BAY , USA