11 Wondercide Gets Sweet
Deal on ‘Shark Tank’
12 WPA Scores a Big Hit With New-Look
Atlanta Pet Fair
14 Behind the Scenes:
Smart Solutions for Pets, People
16 Global Pet Expo 2016 coverage
20 Pet Industry Spending
Surpasses $60 Billion
PET DEALER FOCUS
22 Product Merchandiser Focus:
Make a Pet Food Plan
Strategically placing food within your
store can lead to greater add-on sales,
more trials of new diets and a better
shopping experience for the consumer.
24 Counter Points:
Step Outside the Same Old Sales Box
Spark your “cool” cred with
customers by applying unusual and
innovative sales techniques.
25 Business Builder:
Manufacturers, distributors and retailers
offer a glimpse into buying shows
and getting the most out of them.
26 Retailer of the Year
Anaheim Feed and Pet Supply receives
the Retailer of the Year 2015-2016
Outstanding Long-Term Success Award
28 Absorbing the Facts
Products that address dogs’ digestive
health come in a range of formats—all
retailers need to do is find the right
set for their store, create meaningful
displays and educate their staff.
30 New Products
32 Prepared for the Wider World
As pets become more a part of the
family, their safety and well-being at
home and while out and about for fun
and adventure becomes paramount.
36 Down to Basics
Consumer awareness is expanding
when it comes to the advantages of
raw nutrition versus processed diets.
DOG AND CAT MARKETPLACE
40 Swift, Safe and Systematic
Flea and tick products formulated to
treat the home keep pets safe while
quickly eradicating infestations.
42 New Products
43 The Writing’s on the Bag
Consumers want details when it
comes to food and supplements that
target specific health needs in cats.
45 New Products
NATURAL PET MARKETPLACE
46 Brushing and Beyond
Dental care product sales projections
show upward momentum—particularly
in the natural chew and treat segment.
49 New Products
50 Herp Food Evolution and Adaptation
Natural, no-mess and easy-to-
feed products lead in popularity
53 New Products
54 Keep It Simple With Corals
Education and industry
improvements make hard and
soft coral easier to manage.
56 Plug and Play
There’s profit in automated equipment
for savvy retailers who are ready to spend
the time and understand their market.
58 International Waters:
Deadly Virus to Control
Invasive Carp in Australia
58 New Products
59 A Meeting of the Minds Not to Miss
The industry starts with us operators.
Here’s why you should make plans now
to attend Aquatic Experience 2016.
60 Peak Performance
Groomers want professional equipment
that provides safe and optimal execution
and takes advantage of new technologies.
61 New Products
65 Retailer Profile: Nutrition for Life
A Southwest retailer focuses on stocking
the best-quality foods, educating owners
on pets’ well-being, and helping local
animal shelters and rescue organizations.
66 Passion for Product
When a product gets sold to a bigger
business, often its new owners just
don’t have the same overwhelming
enthusiasm as its creators.
66 Why Big Business Loves Pets
Huge numbers in spending, big buyouts
and growth opportunities have investors
and others eyeing the pet industry.
FEATURES MAY 2016
6 Industry News
10 Distributor News
15 International News
21 Market Outlook
62 The Marketplace
62 Advertising Index
64 Pet Industry Calendar
SHUTTERSTOCK: COVER (3); TABLE OF CONTENTS (2)