David DeLorenzo, president of Vetscience LLC/Fruitables Pet Food in Dallas, recommends
retailers use any off-shelf display or multiple placements to give consumers access to
digestive aids where they buy their food, treats and supplements.
“We understand stores only have so much available display space,” he said. “Our
rolling can display is a program we implemented that solved a lot of merchandising issues,
as it was portable and could be placed in multiple locations; however, smaller stores have
difficulty in executing it with the limited floor space available.”
Deborah Viney, account executive at New York-based BH Pet Gear, maker of Kaleb’s
Organics, said it’s best to display dog digestive products in impulse areas such as point-
of-sale displays at the cash wrap area, where staff members can answer any questions.
Pets Naturally in Traverse City, Mich., has a wall of shelving just for health supplements, with a separate section devoted to digestive support products, said Andrea Margelis, manager.
“Most people wonder how often they should give a probiotic,” Margelis said. “Most
people think they should only give it when a dog has been on antibiotics, but they should
be given every day, because it boosts an immune system, fights off allergies and is good
for overall health.”
HEADS UP FOR TAILS’ Born to Love Pet Mats are made with soft canvas fabric.
The mats are perfect to make any corner of the house cozy and relaxing for a pet,
wherever it decides to sleep: floor, chair, couch, car, anywhere. The fun printed dog
mat is durable and easy to maintain. Available in small, medium and large.
A PET WITH PAWS’ Madison Pet Carrier gives pet and owner the ability to travel
in style and comfort while making a positive environmental impact on the planet.
The carrier is made with fabric created from recycled plastic bottles. It is airline
approved and has a breathable mesh back, side and top, allowing the pet easy
entry and exit. It is available in three colors: cobalt, pink and pecan, and two sizes:
small-medium and medium-large.
Advanced Protein Bars for Dogs from K- 10+ are made with premium whey protein
and are individually wrapped for freshness, so they are great for on the go. The bars
are ideal for camping, traveling, veterinarian visits, grooming and emergencies. Each
bar contains fast-acting dissolving strips that help facilitate the absorption of key ingredients. The bars contain no grains,
gluten, meat byproducts, or artificial
flavors or colors. Every box contains
five individually wrapped bars in one
of three varieties including Calming,
Digestive Support With Probiotics
and Protein Plus Multivitamin.
On the inside,
CLIEN T: Tomlyn
2016 Print Campaign
TRIM: 5.9375"w x 8"h
LIVE: 5.9375"w x 8"h
PUB: Pet Product News
CON TAC T:
PRIN T DATE: April
TOML-15-001 2016 Print_PetProduct Multivitamin_5_9375x8_02mg.indd 1 2/19/16 4: 48 PM