When it comes to promoting newer
products and categories such as raw,
education is key, said Justin Magnuson, vice president of sales and
marketing for Raw Bistro Pet Fare in
Cannon Falls, Minn.
“There’s always a bit of a barrier
when changing from the familiar to the
unfamiliar,” Magnuson said. “Retailers
with the ability to inform customers
about the amazing benefits of raw will
definitely see their sales grow.”
Additionally, consumers might
consider a raw diet unfeasible due
to time restraints or could be ner-
vous about raw providing a healthful
and complete, balanced meal, Mar-
“Raw food does take customer interaction and connection, and an educated sales associate,” said Biff Picone,
co-owner of Natural Pawz, which has
multiple locations in Texas.
Natural Pawz partners with vendors to educate and certify associates. In turn, these well-informed staff
members are able to provide nutritional information and ensure proper
“We encourage customers to try a
trial bag and slowly introduce raw as a
portion of their pet’s diet,” Picone said.
“Once a consumer understands
raw as a diet, they realize that there
are many options such as raw frozen,
freeze-dried and dehydrated meals,”
At Anaheim Feed & Pet Supply in
Anaheim, Calif., training is ongoing,
with employees often taking part in
manufacturers’ seminars, where new
products and the benefits of a raw diet
are discussed, said assistant manager
“A lot of our customers have dogs
experiencing some issues with kibble,
and, surprisingly, many of these customers come straight to us before
they go to their veterinarian, so we
have to maintain that knowledge,”
SKOUT’S HONOR’S Patio Cleaner
& Deodorizer gets urine out of
concrete, stone and artificial
turf. The powerful, all-natural cleaner and deodorizer is optimized for
use on unsealed concrete, outdoor
stone and artificial turf. It dissolves
and lifts away stains and eliminates
odors on contact with lasting
results. Users just spray it on and
rinse with water.
KURGO PRODUCTS offers classic yard games dog toys.
They are made from nontoxic TPE material and are PVC free,
float in water and are dishwasher safe. The line includes
the Wapple Ball (inspired by the whiffle ball), Tossing Disc
(inspired by the Frisbee), Backyard Birdie (inspired by badminton), Huck-It Horseshoe, Target Jack and Doggie Darts.
A four part, limited ingredient formula. Add
supplements of your choice to meet your pet’s
Nothing but red meat or fish for those who’d
rather customize their pet’s diet from scratch.
A medley of meat, bone and organ meat for
you to customize from there.
Complete and balanced dinners containing
essential nutrients your dog needs.
866-922-9222 t www.bravopetfoods.com
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Feed your pets the best
so they can be at their best.
Different raw recipes for different needs
with quality and purity you can trust.