43 May 2016 Pet Product News International
BY LINDSEY GETZ
Cat specialty foods and sup- plements have made a lasting impact on the market, and the category continues
to grow. Owners are becoming
increasingly cognizant of their
cats’ health. As the consumer demand for foods and supplements
that target specific needs grows,
manufacturers are responding
with new products.
Tom Rogers, owner of Panhandle Pet Supply in Tallahassee, Fla.,
said he’s seeing a surge of interest
in nonprescription cat specialty
foods at his store. Consumers, he
said, are looking for specifics when
it comes to the food’s purpose.
“When I started out in this
industry, we had feline, feline
light and kitten [foods],” Rogers
said. “Now we see everything,
and there’s no question the con-
sumer demand is there for it. It’s
not enough to just have the ingre-
dients that manage a problem—
they want it spelled out on the
bag. And ‘hairball management’
isn’t enough. They want ‘indoor
hairball and weight manage-
ment.’ It’s gotten very specific.”
Alison Schwartz, manager of
All Pets Considered in Greens-
boro, N.C., said she’s seeing the
same demand for specificity—
and for details to be clearly writ-
ten on the bag.
“We had a formula that had
more fiber and was well suit-
ed for hairball control, but that
wasn’t enough,” Schwartz said.
“Consumers want to see it say
‘hairball control’ on the package.
Besides hairball, foods formulat-
ed for urinary tract health are also
The Writing’s on the Bag
Consumers want details when it comes to food and
supplements that target specific health needs in cats.
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