MERCHANDISING AND DISPLAY
In February, the retail team at Theresa’s Country Feed and Pet in Simi Valley, Calif.,
set up displays filled with dental care products. Toothbrushes, toothpaste, water
additives, wipes, chews, treats and more lined the shelves, along with educational
materials and signage touting buy-one-get-one deals.
The occasion? National Pet Dental Health Month.
“We had endcaps dedicated to dental,” said assistant manager Camille Nerdrum.
“We put up big signs and shelf talkers and made it look nice. When displays look
good, people buy [products]!”
National Pet Dental Health Month has passed this year, but retailers still can adver-
tise the importance of oral hygiene through merchandising and displays, said Gina Dial,
vice president of sales and marketing for Las Vegas-based John Paul Products LLC.
“Combining multiple oral care items on an endcap and promoting during
National Pet Dental Month, or any time of year, is an easy way to increase awareness,” she said. “And samples, lots of samples. Many manufacturers can offer
samples to the retailer to help
build this business.”
Down the aisle, natural dental care products can be merchandised as a standalone section or mingled with traditional
products, said Todd Wigert, vice
president of independent sales
for Natural Balance Pet Foods
Inc. in Burbank, Calif.
“This sets the area up as a
solution center that provides
pet parents with multiple
options as well as inducing
additional purchases from
within the category,” he said,
adding that dental chews can be
displayed throughout the store,
“including with the treat section
and in the food sets to allow for
Glenn A. Novotny, vice pres-
ident of sales and marketing for
Walnut Creek, Calif.-based Emer-
ald Pet Products, recommends
using manufacturer displays,
such as his company’s Fresh
Smileezz dental chew display,
creating an endcap to draw
attention to the natural dental
category, or sampling products
at the counter. N A T U R
1. Ingredients are the No. 1 thing, especially about preservatives and the quality of
ingredients being used.
2. When I talk to consumers, it’s inside out. Pets need to be on a good, healthful diet, and
owners need to understand the foods they’re feeding their pets.
3. Understanding how often animals do need to be bathed.
—ARLENE MUZQUIZ, CEO of Pure Paws Inc. in San Antonio
1. Benefits and results the product provides.
2. Recognizing the benefits of using healthful ingredients.
3. Understanding proper usage of the products for best results.
—LISA JORDAN, sales and marketing director for Espree Animal Products Inc. in
1. All-natural ingredients aren’t necessarily good ingredients: e.g., salt.
2. Just because it says “natural” doesn’t mean there are enough ingredients in there to
make a difference, so learning about the product is important. For example, with a
product that contains 0.01 percent of aloe and another that contains 20 percent aloe,
both get to put aloe on the label.
3. Be leery of natural products that only have a few ingredients listed. It’s kind of a red
flag that usually means the company is omitting something or paraphrasing.
—BOBBI PANTER, founder and president of Bobbi Panter Pet Products in Chicago
1. Choosing all-natural grooming products is not only better for your pets’ delicate skin
pH, but it’s more sustainable for the environment.
2. All-natural grooming products can help with common skins issues and skin allergies
your pets might have, without harming them with harsh chemicals.
3. Always read the labels. You want grooming products that are gentle, yet effective.
—KARENA MARTIN, owner of Hound Dog + Cat Food and Supply in Los Angeles
What are the three most important things
consumers need to know about natural
grooming products for dogs and cats?
PARAGON PET PRODUCTS offers its
Whimzees Alligator Value Bag, which
contains 12 medium-sized chews. The
Alligator features grooves and ridges that
help fight tartar in a dog’s teeth and gums,
and it has a unique shape that helps dogs
to “hold” it between their paws and start
chewing, the company reports.
EVERSAFE’S Natural Flea and
Tick Solution is a flea and tick
attractant. The attractant inside
the pouch gives off a scent that
fleas and ticks cannot help but
seek out. When the fleas and
ticks come in contact with the
solution, they are eliminated
instead of attacking the pet. This
nontoxic product can be used in
conjunction with other products.
Each pouch lasts 10 days, and
there are three pouches included
in a package.
WERUVA’S Caloric Harmony and Caloric
Melody dry foods are designed to restore
balance to caloric sourcing, and they provide
more calories from protein than fat and more
calories from fat than carbs. The entire line is
comprised of six recipes between two tiers
(Caloric Harmony and Caloric Melody).
NATURA PETZ ORGANICS offers its all-natural and organic PawR treat line, which
includes PawR Bars, PawR Bites and PawR
Crumbles. Developed with veterinarian and pet
expert guidance, the products are designed to
provide healthful boosts to pets’ diets.
Made in Holland
Not a single grain of wheat or corn goes into our
natural dog treats. That’s why dogs and owners
throughout North America continue to choose
WHIMZEES – the natural, grain-free, human-grade
Join in the whimsical fun and enjoy
great sales, call toll free (855) 258-3224
or visit WHIMZEES.com
THAT ARE GOOD FOR
DOGS, GREAT FOR
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