Advantek Marketing Inc.
of Moorpark, Calif.,
announced that DAVE
CFO, has been appointed
Pomerantz has been with Advantek
since its founding in 2004 and has fulfilled
roles from picking orders in the warehouse
to sales and marketing before moving into
his CFO role for the last four years.
BOB RUBIN, a 28-year veteran of the
consumer products industry, will lead
Greenville, S.C.-based Solid Gold Pet’s team
as president and CEO. Rubin most recently
served as CFO and chief strategy officer
for an independent pet food brand. His
experience includes brand management,
mergers and acquisitions, finance, general
management and strategic brand growth.
The Human Animal Bond
Research Initiative (HABRI)
Foundation in Washington,
D.C., announced that SHER-
RY JANE LOVE, PetSmart vice
president merchandise buying, hardgoods,
Products Association, Petco and Zoetis.
LISA MURRAY has been
named the new market-ing/public relations director for HandicappedPets
.com, an online company
based in Amherst, N.H.
Bellevue, Wash., pet care service provider
Wagly has hired CRAIG SUSEN as its chief
technology officer. Most recently chief technology officer for Trupanion, Susen also has
held architect positions in companies such as
Banfield, CurePet and Microsoft. Susen joins
Wagly with more than 20 years of experience
in software engineering, architecture, IT,
consulting and sales.
Susen will help Wagly execute on its
technology goals and consumer app.
BH Pet Gear of New York
has appointed MAURICE
EIDA as vice president
of marketing and
Eida was vice president of sales and
marketing for 16 years for a watch company
called Viva Time Corp. before joining BH Pet
Gear in 2011 as co-founder.
In his new role, Eida will revamp the com-
pany’s marketing and communication strategy,
oversee the company’s online sales and be
responsible for generating Internet sales.
The company also hired
a new account executive,
who has nine years of
experience in production,
buying, distribution, coordi-
nation and sales.
At BH Pet Gear, Chalom will be responsi-
ble for being familiar with all the company’s
services, maintaining a high standard for
client relationships and selling.
The Company of Animals has
promoted LARRY COBB to
CEO of the U.K. firm’s U.S.
subsidiary in Davenport,
Fla. For the past year, Cobb
operated as the company’s vice president of
sales, marketing and operations. He has held
positions of increasing responsibility within
the pet industry for over 40 years, specializing
in staging and managing successful sales and
In addition, MICHAEL
FICKE has been hired as
Midwestern regional sales
manager. He will be respon-
sible for building relationships
with the firm’s distributor and retailer
partners and helping accelerate sales for the
company’s product lines. Ficke most recently
was Eastern territory manager with Tomlyn.
HENRY ARUCA has joined
Activ4Pets, a Los Angeles-based pet telehealth
connectivity company, as
it vice president of business
development and strategic
Most recently, Aruca served as the head
of national marketing and corporate
partnerships at VCA Inc. Prior to VCA, Aruca
had worked with GlaxoSmithKline, Aventis,
Roche, Eli Lilly, Novartis, Bayer and more.
DORY ANDRAOS has
joined the company as vice
president of marketing.
Prior to joining Activ-
4Pets, Andraos was vice
president of marketing for the
Found Animals Foundation. After spending
nine years working with Nissan, Yamaha,
Best Western and JCPenney, he entered the
pet industry as the director of new client
acquisition marketing for VCA Inc.
Freshpet Inc. announced that CEO and director RICHARD THOMPSON will retire July 1.
During the transition period, Thompson will
continue as CEO and will remain a consultant to the company through Nov. 7, 2017.
The board of directors appointed current COO and co-founder SCOTT MORRIS to
president, and WALT GEORGE, an independent director of Freshpet, will take a direct
role in managing the transition process.
CHRISTOPHER ETHERTON has been
promoted to webmaster and
customer relationship management expert of Gig Harbor,
Wash.-based Sturdi Products.
Nutrition for Life
Norm Shrout, co-owner of Long Leash
On Life in Albuquerque, N.M.
Type of business: brick-and-mortar
Years in business: 10
Special services and community involvement: ergonomically friendly self-serve quick dog wash
with all-natural spa products;
adoption events for local rescue groups and shelters; provides pet food for local pet
food banks; sponsors wolf education events, which address
why wolves should not be kept
as pets; cat and dog well-being consultations that include
nutritional and enrichment
Pet Product News: What are the top-selling products in your store right now?
Norm Shrout: Primal Pet Foods
formulates raw diets with
high-quality whole-food ingredients without the overuse
of chemically synthesized supplements. Weruva’s cans and
its innovative pouches remain
unrivaled in pet-preferred palatability. Sam’s Yams Sweet
Potato Dog Chewz are a big hit
with vegetable-loving dogs.
For the pet parents who wish
to feed their companion carnivores meat, the convenient
Stella & Chewy’s freeze-dried
line might even exceed their
PPN: What are your
NS: Our favorite food brand
is The Honest
extremely versatile pet food
that uses strictly human-grade
make a gently dehydrated food
that reconstitutes into proper
food for both cats and dogs.
Within the brand, our favorite
three flavors are Embark, an
all-life-stages turkey formula;
Zeal, a low-fat fish flavor; and
Halcyon, a well-rounded duck
formula with friendly grains.
PPN: What trends have you been keeping your eye on most closely?
NS: The exponential increase in
the diversity and sales of alterna-tive-format pet food over the last
two years. Dehydrated, freeze-dried and raw pet foods have
all made an extremely positive
impact on the betterment of pet
health that could not likely be
achieved by commercial, highly
processed pet foods.
Other recent trends are po-
tentially more disturbing, most
notably independent pet food
brands defecting into big-box
the very in-
tailers that put
them on the
trend is the
pricing by less-reputable online
stores. The final concerning
trend is pet stores that persist
in selling cats and dogs rather
than offering pets for adoption
from local animal shelters.
PPN: What business challenge are you
currently in the process of tackling?
NS: We are excited to partner
with our local animal shelter
to open a retail satellite that
will help supply new pet parents with all of the essentials
required for newly adopted
cats and dogs. While the venture has encountered a few minor challenges, we are certain
that it will provide tremendous
benefit in getting these newly
adopted pets off to the best
PPN: What business goal are you hoping to achieve this year?
NS: Our priority is to help educate pet parents on how to
navigate through the overabundance of misinformation
regarding pets and their overall needs. On a daily basis, we
offer numerous well-being
consultations for both cats and
dogs covering nutrition, enrichment and lifestyle enhancements. In the end, we hope to
not only improve the quality
of these pets’ lives, but to help
improve their life expectancy.
A Southwest retailer focuses on stocking the
best-quality foods, educating owners on pets’
well-being, and helping local animal shelters
and rescue organizations.
Long Leash On Life co-owners Norm Shrout (left) and