national retail market through a
partnership with Pet Valu.
The Pet Valu family of stores
includes more than 700 locations
in local communities across Canada and the Northeastern and
Midwest U.S. in 14 states.
NATURAL PAWZ OPENS NO. 19
Houston-based Natural Pawz
opened its 19th store in Cedar
Park, Texas. Natural Pawz Cedar Park will be the company’s
third store in the Austin area.
The pet supplies retailer opened
its first Austin-area store in
Round Rock in September last
year, followed by the Steiner
Ranch store in January.
PET FOOD EXPRESS OPENS NO. 5
Pet Food Express opened its fifth
store in Southern California, in
Long Beach, Calif., joining 54
stores in Northern California.
Pet Food Express and Long
Beach Animal Care Services also
celebrated Pet Food Express’
grand opening of a state-of-the-
art cat adoption center, which will
house up to 12 cats and kittens
available for adoption.
SUPERIOR FARMS, PITMAN
Dixon, Calif.-based Superior
Farms Pet Provisions teamed with
Sanger, Calif.-based Pitman Farms
and its Mary’s Pet Food brand, a
raw pet food diet made with organic chicken and free-range duck
Superior Farms Pet Provisions and Dakota Treats produce natural lamb, venison and
beef pet treats and chews from
their own facilities in U.S. and
in New Zealand.
BLUE SKIES REPS UNDER
Blue Skies Reps LLC announced
that effective March 1, owner-
ship of the company was ac-
quired by Kathy Rubino. Started
in 2008, Blue Skies Reps is an
Alexandria, Va.-based boutique
sales rep company specializing
in the pet industry.
PROACTIVE PET PRODUCTS,
ADVANCED NUTRITION PARTNER
ProActive Pet Products Inc.
launched a joint venture with
Advanced Nutrition to develop
pet nutritional products.
Mike Dillon, president of
Las Vegas-based ProActive Pet
Products, has an extensive background in the nutritional product sector.
Along with Advanced Nutrition, ProActive Pet Products will
allow for consistent price-point
management for independent,
regional and national pet retailers
as well as online outlets.
AKC CALMING COAT LAUNCHES
NEW E-COMMERCE WEBSITE
AKC Calming Coat, a brand of
BH Pet Gear in New York, relaunched its e-commerce website,
mycalmingcoat.com. The website
features the AKC Calming Coat
product line in a new format that
simplifies use and navigation,
giving customers a more sophisticated, easier shopping experience and showcasing the design
and quality of each product with
high-quality photography, the
KURGO SELECTS K. SUTHERLAND
K. Sutherland PR in Laguna
Beach, Calif., has been selected as
the public relations agency of record for Kurgo in Salisbury, Mass.
The National Animal Supplement Council’s (NASC) Annual
Conference, scheduled for May
17-20 at Horseshoe Bay Resort in
Austin, Texas, will feature a complete training program covering
cGMPS, branding, claims and labeling. New for this year will be
sessions covering sales and marketing, including social media and
e-commerce. The NASC also will
announce its expansion to treats.
This year’s keynote speaker is
Sgt. Matt Eversmann (ret.), of the
film “Black Hawk Down,” who
plans to share lessons learned
from the military that can be applied to business success.
A public fundraising event will
be held Thursday, May 19, to benefit The Warrior Dog Foundation.
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