TO YOU IN PART BY
Dog and cat owners increas- ingly understand the im- portance of oral hygiene
and are stocking up on dental
products to keep their pets’
pearly whites plaque free between brushings.
“Dental hygiene is being
recognized more and more by
dog and cat owners, as well as
the pet stores who serve them,
as an important part of maintaining their pets’ health,” said
Mark Ahrens-Townsend, CEO
of Kane Biotech Inc. in Winnipeg, Manitoba, Canada.
In response to the buying
trend, manufacturers upped
their offerings of natural dental treats made from premium
ingredients. Todd Wigert, vice
president of independent sales
for Natural Balance Pet Foods
Inc. in Burbank, Calif., said pet
owners want functional, grain-free goodies that freshen breath
and support healthy teeth and
gums while boosting dietary vitamin and antioxidant intake.
The company’s Dental
Chews are designed to help sup-
port healthy teeth and gums.
They feature wholesome ingre-
dients and come in four variet-
ies—Fresh & Clean Formula,
Pumpkin & Chicken Meal For-
mula With Papaya, L.I. T. With
Duck Meal Formula and L.I. T.
Sweet Potato & Chicken Meal
Formula—and three sizes: small,
medium and mini bone sizes.
Also focused on natural in-
gredients, Jacquii LLC’s Woof-
mints are an all-natural dog
breath-freshening product. Cre-
ated to solve dog breath issues,
the product is completely safe for
dogs, according to the company.
The gel capsules contain parsley,
peppermint oils and other vegan,
gluten-free ingredients, and the
gel dissolves in the dog’s stom-
ach, providing long-term fresh
breath from within, the manu-
Focused on the veterinary-exclusive market for a while,
Kane Biotech broke into the companion animal specialty market
with Bluestem oral care.
“Bluestem water additive
freshens breath, helps fight plaque
and tartar and promotes good
oral health,” Ahrens-Townsend
said. “Simply add two capfuls to
your pet’s drinking water every
time you refill their bowl.”
Products that are easy to use
tend to sell best, retailers reported.
And although they’re not meant
to take the place of a complete oral
care regimen, toys and chews can
be a nice addition to a dental plan.
Fetch … For Pets added baking-soda infused dental toy lines
to its Arm & Hammer collection:
Ora-Play toy bones, Denta-saurus toys and Teether Totter toys.
The collection of 12 SKUs is designed to promote chewing and
help with tartar control. Each toy
is made with a supertough, non-toxic nylon material for durability
and comes in a variety of flavors
including Green Apple, Peanut
Butter, Chicken and Mint.
Also designed to reduce tartar
accumulation and support healthy
teeth and gums, K- 10+ offers Advanced Oral Care Dental Sticks
for Dogs. Each stick contains mini
oral care strips that dissolve in a
dog’s mouth and is specifically designed to freshen breath without
brushing, the company stated.
Customers can choose from packages for small ( 24 in a bag) and
large ( 10 in a bag) dogs.
Dental care product sales show upward momentum, with
natural and easy-to-use options being especially popular.
Oral Health Options
NATURAL BALANCE PE T FOODS INC.
FETCH ... FOR PETS
KANE BIO TECH INC.
The easy way to
freshen breath &
Using the same coactiv+™
technology as our bluestem
water additive, the bluestem
oral spray is a concentrated
version that is sprayed
directly on the teeth.
The no-startle nozzle is
easy-to-use and allows
you to treat even the most
sensitive of pets.
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