THE SMELLIER THE
TREAT, THE BETTER
At Petfood Forum 2016, keynote speaker Victo-
ria Stilwell, star of “It’s Me or the Dog” on Ani-
mal Planet, judge on CBS’s “Greatest American
Dog” and internationally known dog trainer,
addressed one challenge for the industry: con-
sumers who want pet food that doesn’t smell
juxtaposed against dogs that love food that is
“the smellier, the better.”
“The industry needs to find a way to con-
vince consumers that smelly, aromatic food is
best for dogs,” Stilwell said. “Dogs have 1,700 to
1,900 tastebuds, and cats have about 470, and
the scent receptors in dogs’ noses are amazing. Dogs have about 200 million;
bloodhounds have closer to 300 million. If it smells great to your dog, he’ll love
it, eat it and be motivated to learn. Smell first; taste next.”
The best treats for dogs?
“Gorgeous, smelly, juicy, succulent treats,” she said, such as salmon
WhAT Are CoNSuMerS’ BIGGeST CoNCerNS WheN IT
CoMeS To AGe-SPeCIFIC Pe T FooD?
“My customers’ biggest concern
with diet is whether it’s healthful.
I’m always looking out for the best
interest of the dog, and for me that
comes down to whether it’s a great
food with high-quality ingredients.
There’s almost more interest in
breed/size-specific foods, and I do
carry some small-breed puppy and
small-breed adult varieties. The
size of the kibble and the amount of
protein and fat are important factors,
depending on breed.”—DIANe De W-Berry, owner of The Healthy Animal
in Pembroke, Mass.
CArolINA Pe T’S Pendleton National Park Collection celebrates the 100th anniversary of the National Park Service. A portion of the proceeds of each sale from the
collection will be donated to the National Park Foundation. The line includes National
Park Dog Beds, Yakima Camp Dog Beds, the National Park Dog Jacket, the Yakima
Camp Dog Jacket, Travel Food Bags and Water Bowls, Hiker Collars and Leashes, and
Explorer Collars and Leashes.