Natural ingredients are important to dog owners in the
grooming products category, but what about scent? Does
the way a natural grooming product smells make that
much difference?
“Providing natural grooming products is one thing,
but providing natural grooming products that smell great
is another,” said James Brandly, marketing coordinator for
TropiClean in Wentzville, Mo. “We, as humans, have a unique
sensory trigger when it comes to scents. Our sense of smell
is the only sensory system that collates with emotions. That’s
why we provide products that are enriched with ingredients such as papaya, kiwi and
coconut. We hope that with each use, we can trigger a refreshing, joyful emotion.”
When it comes to grooming products for both humans and pets, scent is
particularly significant, said Douglas Gleason, founder and president of TrueBlue
Pet Products in Los Angeles.
“There are two things that are hugely important in getting people to try a
new product: the packaging and the scent,” he said. “Of course the product has
to deliver in order to earn repeat purchases, but it’s packaging and scent that get
people to try something the first time.”
Scents can be tricky because they elicit a strong response from people and
can be polarizing, Gleason said.
“We’ve tested scents that some people love and others loathe,” he added.
Brad Kriser, founder and CEO of Kriser’s Natural Pet in Illinois, Colorado, Texas
and California, confirmed the importance of scent in grooming products.
“Scent is important as it is one of the first things the customer will do with the
bottle,” he said. “They will take a smell to make sure that they want this to be the
fragrance on their pet.”
DOES IT PASS THE
SMELL TEST?
SH
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NV PETS SALES & MARKETING offers
Flint. The old-fashioned lint roller has
been redesigned into a fashion statement that fits in a purse, glove box or
even pocket. The lint roller is available
in great colors, and replacement rollers
are available.
nvpets.com
PETMATRIX offers SmartBones Smart-Chews. The fun-shaped animal chews
come with an assortment of three animal
characters in each bag: a hippo, a lion and
an elephant. Designed to help maintain
healthy teeth and gums, the chews contain
no rawhide, grain or gluten. Available in
a pack of seven large chews or 14 small
chews, they contain no artificial colors.
smartbones.com
INTERNATIONAL PET GROUP presents the Cozy Comfy by Sealy Dog Bed. The bed
has an ideal blend of 90 percent memory foam and 10 percent orthopedic foam for
softness and support. The densely packed chambers allow for ultimate support with
superior softness. The bed keeps its shape and is protected by a water-resistant
inner cover. Featuring a one-year warranty, cozy sherpa top, nonslip bottom and
washable cover, the bed offers increased circulation and relief on pressure points,
the company reports.
godogbeds.com
VIMTAG’S CP1 Cool Pet Cam allows users to see what is happening inside the house
from any computer, smartphone or tablet, no matter where they are in the world.
With a simplified setup, Vimtag’s P2P technology creates a personalized camera network when users place cameras strategically throughout a home. Instead of a single
static wide shot like some cameras on the market, Vimtag’s cameras remotely pan
and tilt to capture as much of a room as possible. Users can quickly access the home
network with a smartphone via Vimtag’s iPhone and Android Apps. Vimtag cameras
are strong, quiet and durable; they offer several onboard features including motion
detection, microphones and Wi-Fi connectivity.
vimtag.us
