PetSmart Partners With Ellen DeGeneres
PetSmart entered an ex- clusive partnership with Ellen DeGeneres’ lifestyle
brand, ED, through Posh Paws
of New York.
“I can barely contain how
excited I am to be working
with PetSmart. My dogs and I
The new pet collection is ex-
pected in all 1,466 stores early
next year with seasonal updates.
The assortment, expected to be
priced in the $10 to $50 range,
will include pet apparel, beds,
bowls, collars, leashes, harness-
es, toys and pet carriers, as well
as shampoo and other at-home
“We are thrilled about this
collaboration with the ED
brand and Ellen, who shares
our view that pets make us bet-
ter people,” said Ted Passig,
executive vice president of buy-
ing and sourcing for PetSmart.
“She is passionate about pets,
a tremendously creative de-
sign talent, and people relate
to her and love Ellen’s view on
life. She is extremely relevant,
especially among millennials,
an important demographic that
is moving into pet parenthood
at a significant rate. Ellen’s
unique ED design aesthetic has
been brought to life in her work
on home design, architecture
and a range of human prod-
ucts—and we are excited to be
working with her on her very
first pet lifestyle brand.”
This is DeGeneres’ first pet
lifestyle line and will be exclu-
sively available at PetSmart.
PETSMART SEES 12-STORE
EXPANSION IN Q1 2016
PetSmart Inc. opened 12 new stores
in the U.S. and Canada for the quarter
ending May 1.
The company opened 50 new stores
in 2015 and expects to open approximately 80 new stores in fiscal year 2016.
New stores opened in Alabama,
Arizona, California, Louisiana, Maine,
New Jersey, Wisconsin, South Carolina
and Tennessee, and Georgetown,
The new stores average more than
12,000 square feet with service offerings
such as grooming and pet training.
“We are ramping up efforts to
expand our footprint in North America
and are actively identifying and evaluating opportunities in both current
and new markets,” said Brian Amkraut,
senior vice president of real estate,
strategy and initiatives.
PetSmart operates 1,466 stores in
the U.S., Canada and Puerto Rico, and 203
in-store PetSmart PetsHotel dog and cat
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