FEATURES AUGUST 2016
6 Product News
8 Pet Tech News
10 Industry News
22 Pet Health & Research
28 Big-Box News
30 Pet Welfare & Charity News
36 International News
43 Distributor News
49 Business News
50 Industry Association News
52 Legislation News
130 The Marketplace
132 Advertising Index
134 Pet Industry Calendar
27 CatConLA: Where Retailers and Cat
Lovers Connect, Discover Unique Product
38 The Petco Challenge:
How Independents Fought Back
41 ADMC’s Annual Spring Break Customer
Show Breaks the Mold for 2016
44 Dogtopia, Reinvented
46 How Food Is Driving Sharp
Increase in Spending on Pets
47 Market Outlook:
Pet Poop Is a $3.5 Billion Market
48 Evolving E-commerce
53 ‘Finding Dory’ Opens the Floodgates
The return of Pixar’s forgetful yet
spunky regal blue tang has the
aquatics industry on alert.
54 Behind the Scenes:
A Lot to Bark About
Barkworthies made its debut with
bully sticks just four years ago and
has since grown to have a product
portfolio of more than 200.
56 The Whole Truth
Lucy Postins of The Honest Kitchen
shares why her company has had
a lot of media attention lately.
PET DEALER FOCUS
58 Retailer of the Year:
Bentley’s Wins With Good
Food, Good Management
Bentley’s Pet Stuff is
named Pet Product
Retailer of the Year.
61 Business Builder:
Making the Most of Your Facebook Page
Your social media accounts are great real
estate for your messaging, but only if
you know how to use them correctly.
62 Business Builder:
Spark the Competitive Spirit
Use these four easy sales games
to encourage your team and propel
store earnings to greater heights.
63 Business Builder:
Surveying Your Crowd
Web surveys gather free intelligence with
sophistication for small businesses.
64 Product Merchandiser Focus:
Do the Addition
A burgeoning supplements category
means retailers must focus on product
knowledge and create savvy displays
to boost sales of these products.
124 Product Merchandiser Focus:
Best-practice tips for merchandising
terrariums, housing and cages for
herps, small mammals and birds
SHOW PREVIEW SECTION
74 P3 Pet Trade Show
This must-attend event in Chicago promises
buyers more quality time to discuss
business, visit show-floor vendors in a
fun, relaxing atmosphere and more.
76 The Best of the Best
An ever-expanding array of superpremium
dog food mirrors the appeal and nutritional
value of meals on the human dining table.
78 New Products
82 The At-Home Experience
High-end grooming products that let dog
owners pamper their pooches by bringing
the spa home are leading the market.
86 Defeat Outdoor Attacks
Pet owner education is vital to
boosting sales of flea and tick
treatments for the yard.
88 Fun Comes in All Forms
Toys that are durable, safe and smart
deliver more exciting playtime, strengthen
the bond and alleviate boredom.
94 Covering the Spectrum
An increasing focus on sound nutrition
for pets has led to growth in foods
developed to pinpoint specific
requirements based on size and breed.
DOG AND CAT MARKETPLACE
98 Focus on the Festive
Holiday-themed products for pets
and gift items for pet owners remain
popular with celebrating customers.
99 New Products
102 A Breath of Fresh Air
Using chemical additives that stop
odor formation is one of the biggest
trends that litter manufacturers are
experimenting with—and retailers are
finding that pet owners are intrigued.
106 Targeted Nutrition
Breed- and age-specific foods, as well
as formulas addressing specific health
concerns, often are just what cat owners
are looking for, but retailers need to
invest the time to educate consumers
and promote these specialty diets.
107 New Products
PET LIFESTYLE MARKETPLACE
108 For Pet Kings of the Castle
Exciting new products and burgeoning
sales make the pet lifestyle category a
profitable section of the marketplace for
retailers and fun for owners looking to
show their love of pets via home décor,
their attire and their pets’ accessories.
108 New Products
NATURAL PET MARKETPLACE
118 Nothing But Natural
The pace of the chew category continues
to project upward, with consumer
interest focused on natural products.
121 New Products
122 Small Bites
Retailers and manufacturers report that
more pet owners are requesting safe,
natural and made in the USA chews
and toys for their birds and critters.
126 New Products
127 Keep It Clean
Fishkeepers want sustenance for their
aquatic pets that results in less tank
maintenance and better water quality.
129 New Fish Keep on Swimming
Trends in freshwater and
marine aquatic livestock
131 New Products
137 Retailer Profile:
A chain of Southern California stores
offers a vast array of products—including
a 6,000-square-foot cat section—along
with spot-on customer service.
137 Break the Connection
What are you doing to stand out from
online demons and keep customers
from engaging in the digital habit?
138 The Triple Bottom Line
The pet industry seems to be stuck in a
prevailing production mindset. The most
innovative companies will find ways to
return production to the U.S., be cost
pay a fair wage,
be socially and
create jobs at
home and give
back to their