Pet Product News - August 2016

ing Mentor Program, presented “Re-imagining Retail,” designed to boost profits and give retailers more control over their businesses.

Crystal Vilkaitis, owner of
Crystal Media, which teaches so-
cial media to independent retail-
ers to help them save time, gain
confidence and increase local
exposure, delivered “A Perfect
Match: Integrating Social Media
and Email Marketing to Increase
you won’t be disappointed) touts
itself as not just another tribute
band that puts on concerts—it
puts on an event. Five impressive-
ly talented guys delivered a two-
plus-hour event, complete with
a dizzying costume rotation and
dead-on vocal impersonations in
homage to Van Halen, KISS, Mot-
ley Crue, Queen, Journey, Aero-
smith, AC/DC and more.

Foot Traffic.”
Chris Widener, renowned per-
sonal development and leadership
coach and author of the best-sell-
ing “The Angel Inside” and “The
Art of Influence” (the only two
fiction books ever endorsed by Zig
Ziglar), shared his secrets on how
to impact others by first trans-
forming one’s own life.

ADMC’s prize drawings were home runs, too. Ticket-holding hopefuls vied for $1,000 Visa gift cards, widescreen TVs, Surface Pro 4s, iPad Airs and Apple TVs. The grand prize was an electric guitar autographed by Prince & the Revolution, whose hometown was Minneapolis. (See sidebar for winners.)

All dining was hosted at the field, as were most R&R and networking opportunities. Attendees enjoyed happy hours (one on the Budweiser Roof Deck while “Field of Dreams” and “The Natural” played on the Jumbotron) and meals at the Metropolitan Club, Event Suites and Townball Tavern.

Spring Break 2016’s retailers and manufacturers noted that this year’s event format, program and setting all hit the mark.

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 Exotic Oil Ad-10x6.pdf 1 5/31/16 1:54 PM

One evening’s diversion, held at Mill City Nights in the center of downtown Minneapolis’ night scene, was an ’80s hair-band-lov-er’s dream and a show not to be missed. Hairball (Google them;

“Thank you for a wonderful
show,” said one retailer. “It ex-
ceeded our expectations on many
levels. The variety of vendors was
excellent. A great cross-section
and strong representation. Deals
were good and worth the time
away from the store and worth
investing in. Target Field and the
meals were crazy good! And re-
living the olden concert days with
Hairball was so fun!”
“The 2016 ADMC Spring