NEW GROOMING PRODUCTS
There are several new products in the high-end dog grooming product market.
Warren London in New City, N. Y., recently introduced Exfoliating Butter Wash, which
contains natural jojoba beads to exfoliate the skin and coat, said Eric Bittman,
Ditch The Itch from Natural Paws LLC is a new product that allows pet owners
to pamper their dog with an organic, natural spray that relieves topical itches, said
Elyse Horvath, founder of the Scottsdale, Ariz., company.
Bobbi Panter Pet Products’ new natural solution sprays include Itchy Dog Spray
for hot spots, Stinky Dog Spray for skunk and other odors, and Charlie Dog Spray for
fleas and ticks, said Bobbi Panter, founder of the Chicago-based company.
“I am very proud of these products and developed them after I heard customer
after customer tell me that they made a spray out of my shampoo by adding water,”
Panter said. “I went one step further and made a leave-in solution spray out of my
CREATIVE SPA DISPLAYS
Increasingly, customers are looking for a high-end look and feel when it comes to
dog grooming products.
“Consumers are attracted to elegant, trendy and sleek packaging because it
emotes a ‘feeling,’” said Sherry Redwine, co-owner of Odyssey Pets in Dallas. “It’s
the same reason women, especially, buy a shampoo for themselves that is [in] nice
packaging. It makes you feel like you’re using something high end or spalike.”
The way products are displayed can help give them a luxurious feel. Redwine
said she displays grooming products on a wooden bookshelf to give the section an
even more “plush feeling.”
Savvy retailers are no longer separating shampoos from other body care items
when it comes to display, said Jason Riccardi, president of Pura Naturals Pet in
“They present them together as integrated grooming solutions,” Riccardi said.
“You are grooming the entire pet, not just its coat. Organic shampoos are presented
on the shelf with conditioners, paw rescue creams and nose balms. They all work
together to create a happy and healthy pet.”
gaining traction, said Elyse Horvath, founder of Natural Paws
LLC in Scottsdale, Ariz.
“More pet parents want to
give their pets the ‘finer things’
in life, and the spa experience is
within that realm,” Horvath said.
“Anything a pet parent can do to
bring that spa experience home
to their furry kids is popular, as it
allows them to be the ones to give
The natural and organic
movement is intimately tied to
the increased interest in high-
end products, said Jason Riccar-
di, president of Pura Naturals
Pet in Providence, R.I. He said
that’s because people want bet-
ter products for both themselves
and their pets. As a result, they
are losing interest in inexpensive
solutions and looking for both
safety and quality in their groom-
Skin relief products are always
trending because chronic skin issues remain an ongoing issue,
said Dawn Leoso Duncan, vice
president of Glo-Marr Pet Products Inc. in Lawrenceburg, Ky.
“Dog owners want products
that will give their pet relief because when a dog is scratching,
biting and licking, no one is happy,” Duncan said.
OF SURVEYED DOG
DOGS IN 2014,
GROOMED THE DOG
TOOK THEIR DOG
TO A FULL-SERVICE
Source: APPA2015-2016 National
Pet Owners Survey