BREED-SPECIFIC PET FOODS:
An understanding of the specific dietary needs of differing breed sizes is key in order
for retailers and staff to recommend nutritionally beneficial recipes, said Pete Brace,
vice president of communications and pet parent relations for Merrick Pet Care in
Because many consumers are likely to base their decisions on marketing and
trends, it is up to the retailer to ensure that products selected for a consumer’s pet
will perform well, said Todd Wigert, vice president of independent sales for Natural
Balance Pet Foods Inc. in Burbank, Calif.
“We have developed a system that allows our retailers to go online and find
the latest information on all of our formulas, along with any marketing information
needed to promote the product,” said John Kampeter, vice president of marketing
for Taste of the Wild in Meta, Mo. “This has helped us streamline information to the
retailer and provide tools that can be used to help educate the consumer.”
Employee education is a core value at Natural Pawz, which has several locations
in Texas, said Nadine Joli-Coeur, co-owner.
“We regularly bring in pet food nutritionists to train our staff on products,
[which], in turn, allows our employees to educate customers,” Joli-Coeur said.
Knowledge is crucial, agreed Lorin Grow, owner of Furry Face in Redlands, Calif.
“It’s the foundation of trust, of building a long-term client relationship, of the
short- and long-term wellness of the animals in question,” Grow said.
Educated staff members at Furry Face possess the ability to explain ingredients,
the physiology of the animal, show 3-D models of the jaw and digestive structure
of the cat or dog, and explain the science of that animal in terms of diet, intake and
digestion, Grow said.
“By the time the client leaves, they have a better understanding of the manipu-
lation of marketing,” Grow said. “More important, they understand the facts of how
their animals work.”
“Education is so important,” agreed Sherry Redwine, co-owner of Odyssey Pets
in Dallas. “We want to share what we know with our customers and then let them
make an informed decision.”
Fuzzu offers Presidential Parody pet
toys. The Bernie, Donald and Hillary toys
are available in sizes for dogs and cats.
With its wild plush hair and rolled-up
sleeves, the Bernie toy is ready to start
“the revolution.” The Donald toy sports
a golden tan and quaffed plush hair, and
his well-heeled foot will inevitably end
up in a pet’s mouth. The Hillary toy has
a red pantsuit and a fiery gaze fixed on
the Oval Office. Retailers can access the
wholesale website by entering password
“petsandyou” at login.
Pet Qwerks offers Flavorit flavor-infused chews. The made in the USA line is
available in four sizes for moderate and aggressive chewers in the flavors Peanut
Butter, Sweet Potato, Chicken, Berry, Mint, Bacon and Bubble Gum. The chews’ flavor
cells can be filled with a dog’s favorite spreadable treat.
ONe Fur All’s Pet House wax
Melts are made with high-quality
fragrances and contain an effective odor
neutralizer. The wax melts contain no
paraffin and are made with a natural,
dye-free soy wax infused with One Fur
All’s signature blend of essential oils. The
paw-shaped melts make a perfect gift for
pet-owning families. The melts work with
any wax melt unit (electric or tea light).
Blue- 9’s Canine gym in a Box allows owners to properly condition their dog with
easy-to-use equipment and directions in order to build confidence and strengthen a
dog’s core, preventing injuries, the company reports. It is available in two variations;
each includes the Klimb and a range of FitPAWS products from the Balance Disc and
K9FITbone to FitPAWS targets and peanuts.
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