Pokemon Go, the game that’s eized the nation, might not be for everyone, but according to Retail Mavens (retail
mavens.com), there is good reason for retailers to take it seriously: It creates engagement and
According to retailmavens
.com, 70 percent of those who
download the app return to it
the next day (which trumps Facebook, where 66 percent of all active users log onto it daily), and
there are 26 million daily active
Pokemon users in the U.S.
Your customers might be
some of those active daily users,
and most people know of the
“When you talk about it, you
are creating engagement with
them,” according to Retail Ma-
vens. “When you post a pic of
a Pokemon in your store, you
are connecting with all of them.
While establishing this connec-
tion, you are proving that you are
relevant. You know what is going
on. You are an authority and that
adds to your credibility.”
In a retailmavens.com blog,
one client who owns a contem-
porary women’s store said, “I am
just not sure I would be attracting
the right customer.”
The site’s response was, “Are
your ideal raving fans all playing?
No. But do talk about it in social
media because it is cutting edge
and new and everyone is talking
about it—so you should be, too.
Plus, I assure you that there will be
families (whose moms shop with
you) running around doing it.”
If something is relevant and
trending on such a large scale,
consider tapping into it. Retail Ma-
vens offer seven ways to take ad-
vantage of the Pokemon Go craze:
n If you are in a busy downtown
area with lots of Pokemon and
Pokestops around, offer water or
lemonade for those playing. Post
a sign in your window about it.
n When a team member finds
one in your store, post it immedi-
ately on Facebook and Instagram.
n Post pics of you playing.
n If you own a store with kids
and families as customers, offer a
workshop on it. Create your own
community around it.
n Post the results and pictures
of your team members who are
n Invite your fans to post their
favorites in a Facebook post.
n Ask your team what else is
“All of these suggestions create connection, then engagement
and finally deeper relationships
between your Pokemon fans and
your store,” according to Retail
Mavens, which added that most
important, you should ensure
your team is ready to handle additional traffic.
PETCO EXPANDS NATIONAL
Petco opened five new stores
across the country in July. The
company also is remodeling 12
stores in Seattle and one in San Diego, expanding one store in Heath,
Ohio, and relocating one store in
Middleburg Heights, Ohio.
The Seattle market makeover
and new store openings contribute to the company’s overall goal
to significantly expand its national footprint by the end of the year.
Newly added in-store habitats
for adoptable pets are designed
to enhance Petco’s monthly in-store adoption events for people
looking to give a furry friend a
These five stores celebrated
grand openings in July: Guilford,
Conn., East Longmeadow, Mass.,
White Marsh in Nottingham,
Md., Lexington, S.C., and Sturbridge, Mass.
PET VALU, PET SUPERMARKET
ARE NO. 3 IN NORTH AMERICA
Pet Valu and Pet Supermarket have merged to create the
third-largest pet specialty retailer and the largest small-for-mat, neighborhood pet specialty
retailer in North America. The
combined business is named
Pet Retail Brands. With more
than 930 stores, it will gener-
How Pet Retailers Can
Cash In on Pokemon Go
When TailsSpin Pet Food and
Accessories, Blue Buffalo and the
Savannah Bananas amateur baseball
team co-sponsored a Bark in the Park
event at historical Grayson Stadium in
July during a double-header game, it
wasn’t just a dog-friendly local event.
The pet retailer used the Pokemon
craze to attract locals to its 2016 Bark
in the Park, bring attention to the
on-site adoption event, TailsSpin and
Blue Buffalo—and hopefully bring in
more customers to its three Savannah,
Kristen Watson and Rose Casesi,
TailsSpin’s respective district manager
and COO, thought to use the Pokemon
“lure” to attract a greater audience at
the event, said Jusak Yang Bernhard,
co-owner of TailsSpin.
During the game, TailsSpin used
Pokemon lures to attract the audience
to its booth, where customers received
a bag of Blue treats, store coupons, free
ID tags and dog washes with purchase
coupons and discounts, said Bernhard.
The retailer set up a Pokemon
account, complete with its logo for
branding, establishing or purchasing
Pokemon Lure options and setting spe-
cific times to lure players before the
start of the game, during the seventh
inning stretch and at the end of the
In addition, when attendees filled
out their entries, TailsSpin added those
folks to its customer list, Bernhard said.
“The last event saw about 4,000
attendees present with their dogs,”
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