new options in the sweater line.”
a Catnip Star, Williams said.
Huxley & Kent also will release nine new toys with a holiday theme.
Creature Comforts in San
line to include crate or floor mats
with amusing sayings, van der
“Seasonal products are fun to buy,
so there’s less education involved
[compared to] products during other
times in the year,” said Heather Blum,
co-owner and director of marketing
at Petagogy in Pittsburgh.
Lisa Iacovelli, owner of Chilly
BH Pet Gear of New York
launched seven AKC Pet Costumes in time for Halloween:
Devil, Wonderdog, Shark, Monkey, Pumpkin, Elephant and
Troll. The Troll costume comes
on the heels of the movie “Trolls,”
scheduled for release Nov. 4.
for man’s best friend. Iacovelli
said to watch out for a new line
of fleece-lined dog coats in South
American blanket prints. The
coats will be available in eight
sizes, she said.
Rafael, Calif., plans to launch a
Skull & Crossbones ceramic collection that includes bowls and
MAKE THE MOST OUT OF
“We have coordinated and
paired Bad to the Bone Doggie Treats, an all-natural box of
treats, to complement the ceramics,” said Nancy Baird, owner.
Decorating at holiday time and
for the winter provides ample
opportunity for creativity, but
sometimes space can be an issue,
such as at All Pets Considered.
Dog in Broomall, Pa., passes along
information about her company’s
fair trade practices and nontoxic
materials with hang tags and via the
Chilly Dog manufactures a
variety of winter weather clothes
This holiday season, West
Paw Design plans to release an
assortment of mix-and-match dog
and cat toys in several patterns
and colors. For example, dogs
can choose from such items as a
Squeaky Holiday Bear or a Plush
Holiday Star, while cats can enjoy
PDog-PPN-Holiday-Ad-FINAL.pdf 1 7/29/16 2:33 PM
Island Dog Design plans to
add to its dog bed designs this
holiday season and expand the
“One of our challenges at
Christmastime has always been
about maximizing floor space,”
“We educate our retailers to pass
this information on to consumers,”
West Paw Design of Bozeman,
Mont., provides free merchandising
and training materials, such as videos, booklets and online resources.
“We have free product knowledge
guides to help educate retail partners,
as well as eye-catching in-store
signage,” said Spencer Williams,
owner and president. “Because so
much of marketing is now digital, we
have a Visual Merchandising board on
our Pinterest page that is continually
updated with clever tips and tricks.”
When it comes to cold-weather
gear, education is needed, said Robin
The Perfect Present for Every Pup on your List
Kershner, founder and managing director of Huxley & Kent in Alexandria, Va.
“There is still a lot of educating
to do to help consumers understand
that dogs do get cold and need extra
protection,” Kershner said.
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