AND TREATS FOR
Wolf and Lion Pet Supplies in San
Francisco groups small animal food
and treats in a dedicated small animal
section, complete with a rabbit hutch,
bundles of hay and chewable toys.
The grouping focuses on all types
of small animals, from hamsters to
guinea pigs to rabbits, said store
associate Daieny Chin.
Manufacturers suggest creating
similar displays to merchandise small
animal food and treats.
“We recommend promoting
consumables together to help make it
easier for retail customers,” said Jane
Wasley, brand manager for Carefresh, a
brand of Healthy Pet in Ferndale, Wash.
“We suggest building an endcap with
food, bedding and hay to create a one-
If the store has the room, the
displays can be animal specific, partic-
ularly if that animal possesses distinct
“We want to work with pet special-
ty retailers to help create a dedicated
section or space specifically for ferrets
because education on their unique nu-
tritional needs is very important,” said
Holly Sher, president of Evanger’s Dog &
Cat Food Co. in Wheeling, Ill.
Ultimately, retailers should trust
their employees to market and promote
small animal food and treats to their full
potential, said Lucas Stock, commu-
nications manager for Oxbow Animal
Health in Murdock, Neb.
“Task team members to provide
ideas and brainstorm fun and creative
approaches to merchandising,” he said.
“Every store is unique when it comes
to layout and real estate, and your
associates will know the lay of the land
better than anyone.”
JUNGLE BOB ENTERPRISES
offers Smelliminator. Its
naturally occurring microorganisms eat odor-causing
bacteria in reptiles’ waste. The
product doesn’t just mask the
smell, it gets to the source, and
it contains no chemicals. It is
harmless to humans, other pets
and the environment, according
to the company. Available in
8-oz. and 32-oz. sizes.
CENTRAL GARDEN & PET offers Pets International
Kaytee Chicken Coop and Pens. The Chicken Coop
With Nesting Box is a complete solution for raising
backyard chickens with enough living space for up
to four chickens, depending on the size and breed.
Pre-drilled holes make for easy assembly of the coop,
which is 79.5 in. long by 30 in. wide by 40. 5 in. high.
The Chicken Pen for All Chickens is ideal for two
standard-size chickens and assembles easily to supply a secure run area and roosting bar for backyard
chickens. The Wire Pen for Baby Chicks is quick and
easy to assemble. It helps to corral baby chicks and
keep them confined to one area.