PETSMART OPENS ITS
FIRST PET SPA STORE
PetSmart’s Pet Spa Store is a new
retail concept that focuses on the
pet lifestyle experience, according to the company. The flagship
store in Oceanside, N. Y., aims to
offer an enhanced pet-lifestyle
customer experience and will test
various ideas for consideration
within PetSmart’s 1,460-plus
chain, the company added.
The concept emphasizes pet
services and features a modern design with about 7,400
square feet of space. It offers a
self-service dog wash and professional grooming services
from academy-trained, certified
stylists. The pet-lifestyle design
includes a circular “concierge”
desk featuring a case containing
baked dog treats.
Its pet food collection includes
a refrigerator/freezer section and
high-protein, grain-free, organic
and raw food offerings. A high-
end capsule collection of essen-
tials such as collars, beds, leashes,
toys and pet gift ideas rounds out
the product assortment.
A coffee bar-lounge area provides complimentary coffee and
comfortable seating for pet owners, and a pet hospital operated
by PetSmart partner Banfield is
adjacent and among the largest
of its kind at a PetSmart store.
“In order to innovate at retail,
you have to try new concepts, and
that’s what the PetSmart Pet Spa
in Oceanside, N. Y., is all about,”
said Eran Cohen, chief customer
experience officer, PetSmart.
TO ITS MIX
PetSmart is now piping in
customized music in its stores
to appeal to shoppers and their
pets. The retailer rolled out
the program to its 1,450-plus
locations and uses two music
styles to distinguish between
the main shopping area and its
on-site boarding facility.
Music in the larger store
features an upbeat playlist; pets
at the PetsHotel hear mellow
tunes designed to create a
calm atmosphere to help pets
relax and enjoy their stay, the
ANNOUNCES TWO ACTIVET
Groomers Helper in Margate,
N.J., the North American master distributor for ActiVet’s
original flexible head German
grooming brushes, announced
two new distribution alliances
in the U.S.: Cherrybrook Pet
Supplies and Senproco.
Cherrybrook said it is fully
stocked and prepared to represent the ActiVet line on its website, in its retail stores and at the
hundreds of professional dog
show events it covers every season. Through Senproco’s Groomers Choice catalog and website
platform, it will offer ActiVet
products out of all four of its regional distribution centers in the
U.S., the company stated.
QT DOG JOINS DIGPETS TO
DISTRIBUTE QMILK PRODUCTS
QT Dog LLC, maker of all-natu-
ral chews and treats for dogs in
Dallas, and digPets LLC, a pet
supplies wholesaler in West Palm
Beach, Fla., formalized an exclu-
sive distribution agreement for
North America for all pet prod-
ucts manufactured by Qmilk
GmbH in Hanover, Germany, a
developer and patent holder of a
unique material based on natural
casein milk protein fibers. Qmilk
represents a breakthrough in pet
dental care products as well as
pet treats in general, the compa-
QT Dog will handle importation and warehousing out of Dallas, and it will offer the line to its
nationwide network of distributors and multi-unit operators.
PET PALETTE SIGNS
Pet Palette LLC, a Sykesville,
Md., distributor and wholesaler
specializing in unique and high-end pet products for mid to high-end pet boutiques, announced a
new distribution partnership
with Starmark Pet Products, a
leader in training and behavior
solutions based in Hutto, Texas,
the company stated.
When fun turns into filthy,
just roll with the foam— the
that makes it easy to deliver
a stress-free clean that
nourishes your pet’s skin.
Easy On, Easy Off.
A Healthier Clean.
Contact your Vetericyn sales representative today.
866.318.3116 | Learn more at vetericyn.com/FoamCare