on a pet’s coat type.
Users simply spray,
foam and rinse for a
stress-free experience for them and
their pet. Formulas
Equine Medicated. vetericyn.com
to PremIum Foods
Education is crucial to selling premium products, especially when there is a price
point involved, said Adrian Pettyan, CEO and founder of Caru Pet Food in Vero
Lorin Grow, owner of Furry Face in Redlands, Calif., noted that explaining
the vast difference in ingredient panels is key, particularly in contrast to
“The fillers, questionable, unfamiliar and mostly unpronounceable ingredi-
ents, the additives, the byproducts and use of dyes make educating the client
pretty easy,” she said. “Usually, a manufacturer’s track record with consumers
and the number of recalls is a good indicator as well. Bottom line, if it’s sold in a
grocery store or has a television commercial, avoid it at all costs.”
Conversation is the preferred course of education at Loyal Biscuit Co., which
has locations in Maine, said owner Heidi Vanorse Neal.
“We talk to our customers, ask what they are feeding and explain why we
don’t carry certain foods,” she said.
Foods displayed in glass jars provide customers with a visual as they compare brand ingredients, ratings and price to feed per day based on a 50-pound
bag of dog food, she said.
“Consumers are amazed that the better-quality foods don’t cost more
because of the lower amount of food needed with a more healthful option,”
In addition, skin and coat quality and energy levels derived from feeding a
premium food are discussed.
“We also note the Dog Food Advisor star rating,” Vanorse Neal said. “In
addition, we have done numerous blog posts about ingredient quality.”
Employee education is pivotal, said Terry Briecic, co-owner of Pet Things in
“We make sure that our employees understand the manufacturing process,
the ingredients used and the makeup of the food,” Briecic said. “If a customer
wants to talk about a certain food, it’s important that we be able to discuss the
PerFect memorIals’ durable ce-
ramic Photo Plaques come in several
shapes and sizes. They are UV safe and
are guaranteed for life against fading,
deterioration, breakage and vandalism.
rush dIrect offers shooting stars ultra
chewy dog chews. The long-lasting chews are
highly digestible, with no splintering or mess.
The chews are ideal for puppies and adult small
to medium-sized dogs. They are packaged in a
reusable, eco-friendly container that is dishwash-
er safe. rushdirect.net
cardINal Pet care’s crazy dog train
me! mini treats now are available in salm-
on flavor. Made with real savory salmon,
the treats offer the same great nutritional
and training benefits as the rest of the Crazy
Dog Mini Training Reward line. They do not
contain corn, soy, BHA or BHT. The treats
are highly digestible—perfect for dogs with
sensitive stomachs and restrictive diets.
enhance Functional chews from
Zuke’s are designed to support a dog’s
daily health. Made from some of the
best herbs and highest-quality ingredi-
ents that nature has to offer, the chews
are available in the following formulas:
Calming, Digestion, Endurance, Fresh
Breath, Mobility and Shiny Coat. Wheth-
er it’s chamomile and L-theanine for
calming or turmeric and MSM for
healthy hips and joints, the formulas are
crafted with the help of a Ph.D. herbalist
and research findings from the latest
scientific data. zukes.com
clear coNscIeNce Pet presents
Barkinara red, Pa W Jus Brown and
arFredo creamy White superGravy
pet food toppers. Spout-top pouches
allow consumers to easily dispense the
dry gravy mix for blending with their
pet food of choice. SuperGravy is used
to enhance the taste and encourage
hydration of dry pet foods. Mixed with
ordinary tap water, the gravy provides
a safe, convenient, low-calorie and
cost-effective method for daily hydration. It also facilitates food changes
such as life-stage transitions and
veterinarian-prescribed diets. The line
contains superfood nutrients as well
as added digestive enzymes and probiotics as daily aids to better digestion.
PetmatrIx offers smartBones Beef.
Rawhide-free SmartBones are made with
real beef, chicken and wholesome vegetables
for a scrumptious taste dogs can’t resist.