ExoticOilAd-Vertical-PPN.pdf 1 5/2/16 7:54 PM
Time to Come Clean
Offer an assortment of pampering
products to keep customers’ dogs
looking and smelling their best.
P R O D U C T S
NEW IN GROOMING
Manufacturers continue to introduce new products in the dog grooming
category. Tropiclean of Wentzville, Mo., launched more than 50 products in the
past year, including its Between the Baths line and three fragrances of Aimable
“Our Between the Baths products are simple, easy-to-use products that help
keep our pets fresh between baths,” said James Brandly, marketing coordinator.
“This includes wipes, ear cleaners and waterless shampoos.”
The new Aimable Pet Shampoo comes in three fragrances—Sweet Pea & Co-
conut, Mango & Coconut and Aqua de Coco—in 12-ounce pouches, Brandly said.
“The innovative design allows you to evenly dispense the shampoo 360
degrees around the pet for a fast wash and an even faster rinse,” he added.
Espree Animal Products of Grapevine, Texas, launched Exotic Oil Therapy
Shampoos in March. The family of shampoos utilizes the benefits of avocado oil,
argan oil, keratin oil and coconut oil. The products provide an array of benefits,
such as offering relief for seasonal allergies and nonseasonal allergies in pets, re-hydrating the skin and coat, and rebuilding and repairing the coat, said Shannon
Moore, director of education and grooming.
BY STACY N. HACKETT
Dogs leave the full-service grooming salon at Petapolu- za Pet Supply & Grooming
looking fabulous—and the Seattle store’s customers want their
pets to stay well groomed, said
Amethyst Thorpe, store associate responsible for marketing,
outreach and events.
“Consumers want their pets to
smell good as well as look good,”
she said. “We have found that
consumers are very interested
in botanicals in human products
and pet products.”
The company also launched Exotic Oil Sprays to complement each of the
shampoos in July 2016.
Kibble Pet of Miami recently introduced the Silky Coat collection, which
includes a shampoo, a conditioner, Brush-in Shine Waterless Shampoo, Light
Leave-in Spray, Leave-in Spray and Miracle Dematter, all available in two scents:
Aloe Vera and Honey, and Warm Vanilla and Amber.
products are in high demand,
said Samantha Kent, founder and
CEO of Kibble Pet in Miami.
Samantha Kent, founder and CEO, said the grooming products are formulat-
ed “from natural and organic ingredients … that perform at human-salon-quality
a Tobiko Organic Dog Care of Hampstead, N.H., introduced five products this
summer, including Organic Wound Cleanser, Organic Paw Spritz and Organic Eye
“Our customers often ask us
what products they can use,”
she said, noting that many dog
owners request shampoos, con-
ditioners, sprays and wipes that
will help with conditions such as
tear stains, itchy skin or recurring
yeast problems. “Also, many pet
owners want natural shampoos
“Consumers are looking for
products that they would be will-
ing to use on themselves,” Kent
said. “Why buy something to use
on a member of the family that
you would not feel comfortable
Cleanser, as well as Organic Coat Spritz in Relaxing and Uplifting formulas.
“We introduced these products based on frequent requests from consumers
and retailers,” said co-founder Michelle Drnek.
John Paul Pet of Ventura, Calif., is introducing Lavender Mint Shampoo,
Lavender Mint Conditioning Spray, Wild Ginger Shampoo and Wild Ginger Conditioning Rinse in 2017.
“These products have human counterparts in the Paul Mitchell human line,”
said Gina Dial, vice president of sales and marketing. “However, we have found
that botanicals sometimes are more beneficial to pets than humans.”
Customers at Lil Bit O Grooming Pet Salon in Spokane, Wash.,
respond well to natural dog
grooming products that leave
their pets’ coats and skin clean
and soft, said Marina Ellis, owner. Natural dog grooming product lines remain popular with
customers, she said.
The shift toward natural spa
products is strong and building, said Shannon Moore, director of education and grooming
for Espree Animal Products in
“Our salon offers a small line
of retail pet products, though we
have tried and tested close to 50
different products,” she said.
Tropiclean of Wentzville,
Mo., recognizes dog owners’ increased interest in natural grooming products, said James Brandly,
“Pet owners are always looking for new ways to pamper
their pooch, from luxurious spa
treatments to lavender-infused
baths for relaxation facials and
mud baths,” Moore said. “
People are busier than ever before
and are looking for ways to make
taking care of their pets easier.
Wipes and waterless baths are
in demand to help pet owners
keep their pet looking its best
between baths and grooming
“Consumers are looking for
products that have the ability to
clean and keep their pet fresh and
ready to snuggle,” he said.
Gina Dial, vice president of
sales and marketing for John Paul
“Consumers are also looking
for solutions to make their pets
feel better,” Moore added. “We
recognize key ingredients that
are in human hair products and
want those ingredients for our
pets’ benefit as well.”
Pet in Ventura, Calif., agreed.
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