Providing birds with the most natural environment possible is the trend these
days when it comes to avian
perches and playgyms. Whether
it’s using all-natural materials
or designs that mimic the bird’s
environment in the wild, manufacturers are creating products
meant to make both birds and
their owners happy.
Terry Gao, president of Caitec
Corp. in Baltimore, sees a trend
in perches made of pine, exotic
wood, cotton and sisal, in addition to the traditional plastic.
Playgyms, on the other hand, are
moving toward greater activity
“Perches are a simulation of
tree branches, while playgyms
are starting to have more built-
in features, like different perch-
es, toy hangers and feed cups,”
he said. “It’s all about stimula-
tion. Birds need to chew, strip
Dena Tucker, owner of Green-
feather Bird Supply LLC in West
Hartford, Conn., sees a move
toward products made with the
health of the planet in mind.
“Composted products, and
those that are green, eco-friendly
and utilize materials from managed forests, are coming into the
greater consciousness of manufacturers,” she said. “The elimination of white glue in products
for birds is also important.”
Profiting in Perch and Play
Natural materials and invigorating colors
stimulate birds, owners and sales in the
avian perch and playgym market.
COLORS FOR BIRDS
Birds are known for their ability to see a broad spectrum of colors, and humans
are particularly attracted to color, too. Combine these realities and it’s easy to see
why color matters when it comes to avian perches and playgyms.
Color is key to creating a healthy pet bird habitat, said Brittany Green, product manager for toys for Petmate in Arlington, Texas. Mirrored surfaces provide
added entertainment, particularly for pet birds that are kept alone, engaging and
attracting the bird while providing companionship, she noted.
In keeping with the trend toward natural materials in perches and playgyms,
natural colors also are becoming a popular choice for these products.
“Natural-colored products are being developed more and more each year,”
said Dena Tucker, owner of Greenfeather Bird Supply LLC in West Hartford, Conn.
“[With] perches and playgyms, the more eye-grabbing, the better.”
According to Edna Bresnahan, owner of Crystal Parrot in Southampton,
Mass., color has been a topic of discussion for years.
“If it catches the consumer’s eye, it’s the start of a conversation,” she said.
“Many times, a customer will purchase the most eye-appealing perch or playgym;
but now, many prefer natural colors such as reds, cedar and blonde wood. These
colors are subtle but appealing.”
PERCH AND PLAY DISPLAY
The way retailers display perches and playgyms can make a big difference in sales.
“Because it can be overwhelming for consumers to select the proper product
for their pets, be sure your merchandising is organized and clear on which products are for which type of pet bird,” said Brittany Green, product manager for toys
for Petmate in Arlington, Texas.
“Never generalize pet accessories, as all species and sizes of birds are unique
and have their own needs,” she added.
For retailers that don’t have space for birds or assembled items, Ronny Ueh-ling, manager of Planet Pleasures in Gardena, Calif., recommends hanging items
instead of displaying them on a shelf or on the floor.
“Accessorize and offer the buyer a micro-environment,” he said. “Create a
simple but eye-appealing natural floor plan. If you take time to furnish a display,
it’s like letting someone test-drive a car.”