Employees should be knowledgeable about
the grooming needs of different dog breeds
and what types of products are best suited
for each type of coat, said Amethyst Thorpe,
an associate responsible for marketing, outreach and events at Petapoluza Pet Supply
& Grooming in Seattle.
a Tobiko Organic Dog Care offers printed product literature to educate retailers
and customers. The Hampstead, N.H.,
company also offers in-person training
for retailers and in-store demonstrations
for consumers, said Michelle Drnek,
“We promote education about natural
dog care, wellness and DIY grooming that
makes it approachable for dog owners to care
for their dogs,” Drnek said.
Los Angeles-based TrueBlue Pet
Products encourages retailers to try the
“The best way for anyone to educate
themselves is to actually try out the
products on their own pets,” said Doug
Gleason, president and founder. “We’re
always happy to provide extra samples
for store team members who want to try
PROMOTING GROOMING PRODUCTS
Lil Bit O Grooming Pet Salon in Spokane, Wash.,
hands out samples of its best-selling dog shampoos and conditioners. Owner Marina Ellis said she
encourages customers to share their thoughts on
what works best for their pets.
Retailers should focus on solution-oriented
products to make pets not only look better, but
feel better, too, said Shannon Moore, director
of education and grooming of Espree Animal
Products in Grapevine, Texas.
At Petapoluza Pet Supply & Grooming in Se-
attle, customers often ask to purchase a specific
product after using it at the self-serve dog wash
station or seeing the results on their pet after
it has been groomed, said Amethyst Thorpe, an
associate responsible for marketing, outreach
“Providing full-service grooming and a
self-serve dog wash station in the same building
as our retail store gives us an advantage, since
both of those help to sell grooming products,”
Clean, simple displays and packaging remain
effective ways to promote sales of dog groom-
“Help the pet parent feel comfortable by
keeping a brand together,” said James Brandly,
marketing coordinator for Tropiclean in Wentzville,
Mo. “By keeping the brand together, pet parents
will discover different solutions and products that
possibly go hand in hand.”
That philosophy works at Villaggio Family Pets
in Temecula, Calif. All the grooming products are
shelved together, with products from the same
manufacturer grouped together. The practice helps
customers find shampoos, conditioners, sprays
and wipes that work well together, said associate
FROM PAGE 64
the best bakery collection period.
displays available bulk & packaged treats
all natural made with the finest ingredients
wheat, corn, soy & gluten free dog treats
use promo code “holidaytreats”
to receive $5 OFF!
(with purchase of any 2 bags
of Charlie’s Cheddar Chomps)
Enjoy the holiday season
with Good Reasons.
visit goodreasons.com for your treats!
good treats. good cause. good reasons.
20; 0 ' ' PO;ZPVS;pSTU;PSEFS;
Heavenly Creations Pet Figurine Cremation Urn
• Great location and reasonably priced.
• Excellent cash flow.
• Prime opportunity for moving to the
mountains, changing careers, or franchising.
• Great time to cash in during the holidays!
Serious Inquiries Only Please
Successful Full Service
For comfort and convenience, this
front pouch is ideal for the ones who
love to curl up when carried along.
With adjustable shoulder
straps and waist straps.