events at Choice Pet in Danbury,
Conn. “I also took some time to
sit in on a few of the seminars and
found the sessions helpful.”
P3 gave retailers the oppor-
tunity to balance buying and
learning with complimentary
educational sessions including
keynote speakers as well as the
pop-up conference sessions on
the show floor offered by the In-
dependent Retailer Conference.
Chicago entrepreneur, best-sell-
ing author and season one win-
ner of NBC’s “The Apprentice”
Bill Rancic kicked off the show
on Wednesday morning with
proven advice and winning
business strategies to inspire
independent pet specialty retail
businesses to identify opportuni-
ties and position their businesses
for future growth. On Thursday,
Jeff Fromm, aka Millennial Mar-
keting Guy, president of Futu-
reCast and contributing writer
for Forbes, attuned pet business
owners to the customer service
levels and expectations of the
millennial pet owner.
To conclude the first day
of the show and celebrate the
launch of P3, Urban Expositions, owner and producer of
P3 | Progressive Pet Products,
co-hosted a show social along
with co-sponsors American Pet
Professionals and Women in
the Pet Industry Network at the
Navy Pier Beer Garden, where
they awarded the show’s first
Industry Excellence Award to
Steve Dale, Chicago’s nationally syndicated radio and TV host,
published author, columnist,
editor, founder of the CATalyst Council and recipient of the
American Veterinary Medical
Foundation Humane Award.
Urban Expositions and the
P3 show team also recognized
show exhibitors in the categories
of Best Booth, Best Incubator Feature Area Exhibitor and Best New
Product Showcase winner.
The exhibitor awards of Best
Booth and Best Incubator Feature Area Exhibitor were juried
awards decided by the editors
of Pet Age, Pet Business and Pet
Product News magazines.
Best Booth went to Pura Naturals Pet, based in Providence,
R.I., and Best Incubator Exhibitor went to Your Perfect Puppy,
based in Annapolis, Md.
The New Product Showcase
award, which was voted on by
attending retailers, was presented to Ono, manufacturer of The
Good Bowl, an all-in-one place-mat and bowls set made from
high-quality silicone that suctions
directly to the floor, making it difficult for paws to tip over.
Lisa Kamer, founder and CEO of Knots of Fun—Happy Hands Happy Dog Toys PURA NATURALS PET WON BEST BOOTH.
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