reviews are important.
• Orijen was the only cat food
brand with a perfect review rating. Overall, 47 percent of cat
food brands achieved a passing
score for the category.
• A total of 52 percent of dog
food brands achieved a passing
score in the review category, with
each of the top brands, including
Fromm, Orijen and Zignature, receiving a perfect score.
• Fromm dog foods averaged a
4. 8 rating from more than 5,000
reviews, a strong indicator of customer satisfaction.
• Dog food brands had an average availability of 88 percent,
while cat food brands had an average of 87 percent.
• Nature’s Variety had the highest search score, with 34 percent
of its items appearing on the first
IDIZEN ENTERS PET
Global firm Idizen Inc. announced
its entry into the pet food market.
The company’s core competency
lies in food and beverage as well
as pet food products.
The company has developed
and launched food products in
the world’s largest retailers, including Walmart, Costco, Sam’s
Club, Kroger, Giant, Aldi, Whole
Foods, Safeway, Dollar General
and more. Idizen plans to parlay
its success in food and beverage
into helping companies innovate
unique pet food products.
The company plans to offer
turnkey new product development services aggregating ideation, formulation, branding and
packaging as well as marketing
and commercialization services.
TAILORED MEALS TO DOG
New York-based Ollie has
launched its line of fresh food.
Pet owners can sign up on the Ollie website to have freshly made
food delivered to their door,
complete with nutritional information, a tailored feeding plan
for their dog and tips for keeping
the pet healthy.
Ollie announced a $4.4 mil-
lion seed round co-led by Prima-
ry Ventures and Lerer Hippeau
Ventures, with participation from
Canaan Partners and others. The
funding will be used to further
build out Ollie’s product line,
expand the team, and continue
to create the best possible experi-
ence for customers and their pets,
the company reported.
Ollie’s recipes are veterinari-
an formulated and gently cooked
to preserve the right amount of
nutrients. Made using 98 percent
natural, human-grade ingredi-
ents and 2 percent supplements,
the food is fairly sourced and
prepared in a U.S. Department
of Agriculture-inspected and
U.S. Food and Drug Administra-
tion-regulated facility, alongside
human food that is sold at top-tier
retailers, the company stated.
Every pet is put on a tailored
program to account for allergies,
health concerns, weight, activity
level, age and size. Using cus-
tomer data and feedback, Ollie
constantly updates its formulas
to ensure that each pet is always
getting exactly the right portion,
ingredients and food, the compa-
ny stated. Once cooked and re-
frigerated, the freshly made food
is shipped to the customer’s door
within two days. Ollie delivers
weekly or bi-weekly.
LAUNCHES PET FOOD BRAND
Jacksonville, Fla.-based Southeastern Grocers, parent company
of Bi-Lo, Harveys and Winn-Dix-ie stores, has launched its pet
food brand, Whiskers & Tails.
The launch includes a variety of
wet and dry dog food, as well as
treats and biscuits that are packed
with high-quality protein and
nutritionally balanced with vitamins and minerals, the company
reported, adding that the line is
priced at a great value.
The Whiskers & Tails line includes six varieties of dry dog
food, 18 varieties of wet dog
food, five varieties of dog treats
and biscuits, 16 varieties of dog
rawhides, four varieties of dry cat
food, 26 varieties of wet cat food
and five varieties of cat litter.
Southeastern Grocers is the
IAPFP RELEASES PET BUSINESS
second-largest supermarket in
the Southeast based on store
count, the company reported.
PLANNING ALMANACK 2017
The International Association
of Pet Fashion Professionals
(IAPFP) and Left Paw Press has
released the latest edition of The
Pet Business Planning Almanack. The 2017 almanack is now
available worldwide on various
online book retailer sites, including Amazon, in both print and
The Pet Business Planning
Almanack, 2017 contains insight
and knowledge of the pet industry and offers a comprehensive
guide to marketing pet businesses, whether through social
media, public relations, events,
trade shows and conferences,
advertising or direct mail, according to IAPFP.
It includes listings of pet traditional and nontraditional holidays by date, week and month;
pet industry media and publications; pet-related trade shows,
conferences and events; fashion
weeks; pet industry organizations; and marketing. Also featured is an astrology section written by Ellen Zucker.
The Pet Business Planning
PET SUSTAINABILITY COALITION
Almanack, in its fourth year of
production, is written by Laurren
Darr, founder of IAPFP.
WINS RIPPLES AWARD
The Pet Sustainability Coalition
(PSC), an organization dedicated
to the acceleration of environmental and social sustainability
in the pet industry, received the
2016 Ripples Award from B-Lab,
the Berwyn, Pa., nonprofit behind
B Corp certification, for the organization’s measurable impact in
the pet industry.
PSC is one of more than 100
partners and 400,000 companies
who make up the B Corp “
Measure What Matters” community,
which is designed to empower
businesses to measure and manage their positive impact. There
now are more than 1,800 certified
B Corps in 50 countries and 130
industries with one goal: to use
business as a force for good.
Green Paw Program partic-
CENTER FOR PET SAFETY
ipants receive giant green paw
floor decals placed near the entry-
way of their trade show booths to
recognize companies that actively
measure their performance and to
encourage conversation around
environmental and social impact
on the trade show floor, where
most big sales take place. In 2016,
the number of decals displayed on
the trade show floor grew by 400
percent from the program launch
in 2015, the organization stated.
ANNOUNCES PET TRAVEL
The Center for Pet Safety (CPS), a
501(c)( 3) research and consumer
advocacy organization dedicated
to consumer and companion animal safety, added the Pet Travel
Crate Crash Test Protocol and
Rating System to its certification
program in July to provide essential guidelines for pet product
manufacturers. The test protocol,
which is a result of the 2015 Crate
Crashworthiness Study conducted by CPS and sponsored by
Subaru of America, outlines a
consistent test methodology and
evaluation program to ensure
“crash tested” pet crate performance is measured using a uniform test methodology and ratings system, the company stated.
“The Center for Pet Safety
worked with passenger safety
experts to analyze data returned
from our 2015 study to understand what pet crate products designed for vehicle travel should
do to protect life,” said Lindsey
Wolko, CPS founder. “The overall findings from our efforts indicate a disturbing trend regarding