The biggest consideration for live foods, and especially
live copepods and related products for reef aquariums,
is the problem of spoilage.
“When you put live pods in a bottle, they’re going to
have a shelf life,” said Mike Tonemah, owner of The Fish
Shop in Las Vegas.
For this reason, retailers need to keep consumers
informed when it comes to live foods.
“I have an arrangement with my guy where he
delivers pods on certain days of the week and then I let
my customers know,” Tonemah said. “Because these
pods are only going to survive in the bottle without a
food source for right around two days.”
This means retailers need to inform customers fre-
quently about what fish they’re buying, why they need
these live foods and when they’ll be available for pickup.
It might be labor intensive, retailers reported, but it
can pay dividends when customers are coming back
in the store on a weekly basis. In terms of displays, it
can be difficult to keep live cultures or bottled products
on shelves. Some retailers use in-store refrigeration
displays to pique customers’ interest.
“When selling things like worms or pods, keeping
them in a glass-door refrigerator usually leads to more
sales because people can see them and will ask what
they are,” said Jason Oneppo, research and development manager for San Francisco Bay Brand and Ocean
Nutrition Americas in Newark, Calif.
HOW CAN A LARGE DISPLAY TANK
AND FEEDING DEMONSTRATIONS
HELP SELL LIVE FOODS?
“We’ve got a lot of display tanks
set up, and when customers come in,
they go ‘Wow, this is really great.’ Then
we’ll take the time to explain to them
why it looks great. … We’re always
showing people the appropriate food
to feed the fish and then we can
demonstrate the live stuff as well.”
—JASON COLLINSWORTH, livestock
manager for Dallas North Aquarium
“My personal tank doub
shop display. [Customer
all day long just picking s
rocks and stuff like that.
easier to sell a customer
knowing that you have t
you can put into the wat
It doubles as a selling po
—MIKE TONEMAH, own
Shop in Las Vegas
• 25 years in business
• Makers of Hydro-Sponge, Filter-Max and Hydro-Pond
• Stabilized Revenue
• Respected Name
• Includes name, current accounts, inventory, molds, contacts, etc.
• Reason of sale: Joe, the owner, is looking to simplify his life. He is now 62.
Call Joe at 404-294-4726 for more information
Looking to expand your product line
or run your own business?