A Growing Endeavor
After three years, Four Dogs Pet Supplies looks to expand
its customer base while retaining personal relationships.
Betsy Key Hooker
of Four Dogs Pet Supplies
in Charlotte, N.C.
Type of business: brick-
Years in business: 3
Special services: All of
the store’s special
events are hosted
for rescues and
Pet Product News:
What are the top-selling
products in your store
Betsy Key Hooker
Hintzman: We carry
over 17 brands, and
only two cross over to
big-box stores, so all
of our brands are special and top sellers
based on the needs of
PPN: What trends have
you been keeping your
eye on most closely?
BKHH: Raw foods are
increasing in interest.
PPN: What business challenge are you currently in
the process of tackling?
BKHH: Making the right
choice of what to carry
for our clients’ needs
and the space to put
them into our mix.
PPN: What business goal
are you hoping to achieve
BKHH: To continue to
grow our customer
base while maintaining
our one-on-one attention for each customer.
Holistic Health Extension
Pet Care in Deer Park,
N. Y., promoted BRAD
GRUBER to president
and COO. Gruber joined the
family-owned pet product company in
2004 upon graduating from the University
at Albany, where he earned a Bachelor of
Science in finance and management. He
held positions of increasing responsibility
in all areas of the company before being
named COO in 2011. During his tenure as
COO, Gruber was credited with taking a
small, local pet food line and turning it
into an international line of award-winning
nutritional and health support products,
according to the company.
Andis Co., a Sturtevant,
Wis., manufacturer of
small and large animal
grooming tools, named
Prior to joining Andis, Mouser, who
has more than a decade of professional
experience in the pet industry, most
recently served as the marketing manager
of national promotions at PetSmart.
ELYSE HORVATH, founder
of Phoenix-based Natural
Paws, received the Pet
Industry Woman of the Year
award in the Solopreneur
category at the Women in the Pet Industry
Network’s (WIPIN) Conference and Awards
Show in Portland, Ore., on Sept. 20.
Among the other winners and award
categories was Alisha Navarro, president of
2 Hounds Design in Monroe, N.C., who won
for the Corporate award category.
BabelBark, a pet-related software developer located in Newton, Mass., announced
that KERRI MARSHALL, DVM, has joined
the BabelBark founding team as chief
veterinary officer and member of its board
Dr. Marshall is a second-generation
veterinarian who, after 10 years of practice,
was part of the founding management
team of PetSmart’s Banfield Pet Hospital.
While there, she designed various technology applications, including electronic
health records for pets, a pet owner portal
and a digital radiology platform to support
Following her 16 years with Banfield,
Marshall was with the executive team
at Trupanion, a provider of medical plans
for cats and dogs throughout the U.S.
and Canada. While with Trupanion, she
designed Trupanion Express, a web-based
application available to veterinarians that
allows the company to receive, process,
approve and disburse payments for eligible
claims within minutes, allowing veterinarians to concentrate on active care.
Most recently, Marshall was the chief
relationship manager for the animal health
division of Sikka Software.
Casco Pet promoted RICH-
ARD BURTON to develop-
ment director. In his new
role, Burton is responsible
for Casco subsidiary busi-
nesses and their integration within the
global Casco Pet business, which includes
the recently established German business
and the evaluation of future global expan-
sion opportunities. He also will manage
the innovation committee to constantly
review the company’s product offerings
and develop new innovative ideas.
Blue Buffalo Co. announced
that GREG REINHART,
Ph.D., joined the company
as senior vice president,
research and development.
Reinhart comes from The Mathile
Institute, a nonprofit group focused on
the nutritional health of children, where
he applied his experience in companion
animal and human health care industries
to help alleviate hunger and malnutrition
worldwide. Prior to his nine years with
Mathile, Reinhart was responsible for
technology development at Procter &
Gamble’s global pet care business unit
and The Iams Co. before its acquisition by
Procter & Gamble.
Reinhart will work at the company’s
home office in Wilton, Conn., and the Blue
Buffalo Heartland plant in Joplin, Mo. He
also will provide leadership during the
construction of the company’s new R&D
technical center and manufacturing plant
in Richmond, Ind.
Reinhart’s research interests include
fatty acid metabolism, fiber fermentation,
nutritional immunology, obesity, and
the role of nutrition on cognition and
well-being. He has published more than
230 scientific papers and abstracts in
peer-reviewed journals, is the co-editor of
Recent Advances in Canine and Feline Nutrition, Volumes II and III, and is an inventor
on 14 U.S. patents.
He received a Bachelor of Science in
animal science, a Master of Science in nonruminant nutrition and a Ph.D. in nutritional
biochemistry from Ohio State University.
He is a Fellow of the American College of
Nutrition and an active member in other
professional scientific organizations.